Reasons to Reposition Your Personal Brand with Kalicube 

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The reasons to reposition your personal brand include discarding old perceptions of what you do and reflecting changes to your current status or offerings. A personal brand reposition is necessary to stand out in an industry brimming with competition or embrace a new role with authority and poise. Repositioning goes beyond altering external perceptions; it lays the groundwork for new ventures and paves the way for professional advancement.

Repositioning your personal brand is a strategic process of reshaping the narrative that defines you in the digital world. It ensures that when people look you up online, they discover an accurate personal brand that resonates with who you are at present and hints at your future aspirations—and where you’re headed.

So, let’s explore what happens when you choose Kalicube to reposition your personal brand —how we work our magic, why we’re uniquely equipped for this task, and what outcomes signal success in this transformative process.

What is Kalicube and How We Can Help You?

Kalicube is a digital marketing company that builds a brand’s digital ecosystem using branding, marketing, and packaging the messaging in a way Google can understand. Without a brand, you have nothing to market; without marketing, you have nothing to package for Google.

Kalicube consolidates a brand’s digital footprint through our Saas platform Kalicube Pro. This tool has been collecting data from Google since 2015 (and continues) and has over 1 billion data points and tracks over 7 million active Knowledge Panels, 100,000 businesses, and people across dozens of countries, which allows us to pinpoint exactly what a brand is doing well, not so well and where Google expects it to be online to serve its audience. Kalicube Pro gives brands the strategy to maintain a convincing message that is consistent across the entire web-wide funnel. There is no guessing and wasting time and resources. Our approach is PR-packaged for Google. 

Kalicube is not an SEO agency. We use Google to inform your brand’s strategy and measure progress through Google search results. 

Educating Google involves doing the Google dance—Kalicube does a huge amount of work to put all the measures in place to shift Google’s focus where you want it to be so that when it updates, it joins the dots and understands who you are, what you offer, and to whom. 

What Happens When You Reposition with Kalicube?

The Kalicube Process refocuses Google’s understanding of your brand by repositioning it across your entire digital landscape. We don’t remove references to your previous career; we update them and change the focus. The change in focus changes your audience’s perception of you, and Google demonstrates this change in perception in the search results. 

Kalicube works meticulously to ensure that Google—and, by extension, anyone searching for you—recognizes and acknowledges this evolution in your career. By updating key information across various platforms and ensuring consistent messaging, Kalicube aids in recategorizing your online presence within Google’s vast knowledge network. The result is a transformed digital footprint that positions you as an authority in your new field.

This transformation isn’t just about perception; it’s about aligning search engine results with the narrative you want to present. Google’s algorithms begin to associate you more strongly with your current brand, reinforcing your credibility and authority within that space.

Repositioning with Kalicube means controlling how the digital world understands and represents who you are now versus who you were before. It’s a powerful way to ensure that when people look for information about you or topics related to your expertise, they find content that accurately reflects where you are today on a personal and professional level.

When Does the Change Take Place?

Month One

The first month requires a complete audit of your existing digital footprint and the implementation of all essential changes to reposition your personal brand. This includes updating your website, profiles, and other digital assets with new information that reflects your shift in career or focus.

Months Two – Four

Over the next three months, Kalicube will show you exactly where to position yourself to increase your authority in your new field. We use Kalicube Pro and some human brain power to identify where your new audience and peers hang out online. We’ll identify opportunities for you to demonstrate visibility and credibility, showing Google that you’re a growing authority worth noticing.

Month Six

Google has recognized and assimilated these changes into its understanding of your brand or personal entity by the six-month mark. People searching for you or topics related to your new field find accurate and authoritative information that aligns with your current trajectory and brand position.

Why Do You Need Kalicube for Repositioning?

You need Kalicube for repositioning because doing it yourself takes 18 months and will likely fail. With Kalicube, the job is done in just six months. 

Here’s why Kalicube is a game-changer for repositioning:

  1. We will find up to 40% more references to you that you miss doing manually.
  2. Our proprietary data-driven algorithms identify the most powerful places to gain exposure in your new field. 
  3. The quicker the changes are implemented across the internet, the quicker and more reliable the career switch will be. At Kalicube, we implement the changes quickly.

Play it safe and save yourself time—Kalicube is 3x faster. There is no guesswork because everything is data-driven. Kalicube Pro is our secret weapon for positioning you in the places that matter as fast as possible and with maximum results.

Kalicube guides you through every step of the journey. From refining your online presence to influencing how Google represents you, Kalicube ensures that your personal brand reflects your current ambitions and resonates powerfully with audiences worldwide.

Using data from Google since 2015 and growing, Kalicube Pro has over 2 billion data points and tracks over 7 million active Knowledge Panels, 100,000 businesses, and people across dozens of countries. Kalicube Pro knows where your ideal audience likes to spend time online and which sources Google uses to verify brands they can trust and recommend online. Aside from Google, no one has more data on Google’s Knowledge Graph than Kalicube Pro. 

What Is the Key Performance Indicator (KPI)?

The subtitle in your Knowledge Panel reflects your new career, and your new career dominates the search results for your name, along with powerful, authoritative sources and references in your Brand SERP.

Here’s a perfect example of repositioning done by Kalicube. 

Jonathan Cronstedt is a successful investor, advisor, and author. Jonathan approached Kalicube to help him reposition his personal brand as an investor and business advisor because his name was synonymous with his role as the President of Kajabi. 

When people search for his name, Jonathan’s Knowledge Panel represents him as an investor. His Knowledge Panel is information-rich and triggers on searches for Jonathan Cronstedt and JCron.

Kalicube ensured that all the AI search and assistive engines recognize that JCron is a pseudonym for Jonathan Cronstedt and present him the same way, whichever name people use to find him.  

At Kalicube, we have triggered thousands of Knowledge Panels, optimized Brand SERPs, and implemented holistic digital marketing strategies for our clients since 2015. The Kalicube Process for Digital Marketing, Brand SERP Optimization, and Knowledge Panel Management is the product of that extensive experience.

What Is The Kalicube Process For Brand Repositioning?

The Kalicube Process for brand repositioning includes the first two phases of the Kalicube Process. 

Phase 1: Understandability

Changing perceptions by targeting where your NEW audience is looking.

This phase focuses on understanding where your new target audience is looking for solutions to their problems. We perform a complete digital ecosystem audit and optimize the knowledge to shift the focus. Then, identify the platforms, channels, and mediums where potential customers seek information or solutions. Once these areas are pinpointed, the repositioned brand starts standing where the new audience hangs out online. The goal here is to shift their perception of your brand by presenting it in contexts they trust and value.

Phase 2: Credibility

The goal is to shift their perception of your brand by presenting it in contexts the new audience trusts and values. We work on building credibility within a new niche or peer group while proving both to audiences and search engines that you are now an authority in this novel domain.

Monitoring feedback from both audiences and search engines is essential throughout both phases. This allows for ongoing adjustments based on performance data, ensuring not only initial success but also sustained authority over time. Through these phases, you can effectively reposition your brand as a credible leader in a new field while maintaining positive engagement with search engines like Google for optimal online visibility.

Case Study: Repositioning Jonathan Cronstedt’s Personal Brand with Kalicube Pro

Jonathan Cronstedt, known as JCron, is a distinguished investor, advisor, and author. Previously the president of Kajabi, he pivoted in 2021 to focus on investment and entrepreneurial advisory. However, his personal brand was still closely tied to his former role at Kajabi. Without a Knowledge Panel on Google or recognition from AI search engines like ChatGPT and AI Overviews, Jonathan’s expertise in his new role or title “Investor” wasn’t visible or understood online.

Kalicube took on the challenge of repositioning JCron’s personal brand over a year-long campaign with three strategic phases:

  1. Understandability: Kalicube meticulously audited and optimized Jonathan’s digital footprint for consistency across all references online. This groundwork triggered a Knowledge Panel for both “Jonathan Cronstedt” and “JCron,” establishing him as an “Investor” within two months.
  2. Credibility: The next step involved amplifying Jonathan’s presence in relevant digital spaces, where credible investment figures are expected to be seen by Google and potential clients.
  3. Deliverability/Omnipresence (Planned): Although not yet implemented due to Jonathan taking a sabbatical year, this phase would ensure that whenever someone searches for solutions within his niche, they find JCron as the go-to expert.

Outcomes: The collaboration between JCron and Kalicube yielded fantastic results:

  • A stable Knowledge Panel with the subtitle “Investor” – accurately reflects his current role.
  • Recognition from AI search engines under Jonathan Cronstedt and JCron with the subtitle “Investor.”
  • A repositioned personal brand that allows him peace of mind during his break from active branding efforts.

Through Kalicube Pro’s insightful process tailored specifically for personal branding needs like those of Jonathan Cronstedt (JCron), individuals can achieve clarity in how they are perceived online by their audience—and by AI search engines—ensuring their authority is recognized across their chosen niches.

Jonathan never agrees with case studies, so we are honored and delighted that he permitted us to showcase his wonderfully repositioned brand.  Thank you JCron.

Read on how Kalicube pivoted Jonathan Cronstedt’s personal brand here. 

Your Options for Implementing the Kalicube Process

To implement the Kalicube Process, choose any of the options below.

1. Do it yourself. Access our free learning resources, join the Kalicube Academy, or read “The Fundamentals of Brand SERPs for Business” book for everything you need to optimize your brand for your audience and the search engines.

2. Book a Done For You Service. The team at Kalicube works with you to implement the Kalicube Process for your brand – working within your existing resources and priorities and saving you valuable time. We can start building and implementing your digital marketing strategy year-round.

If you’re ready to leverage the earning power of your new brand positioning, book a call with Jason Barnard today. 

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