What is Entity Identity in SEO?
In the context of named entities in SEO (brands, companies, people, podcasts etc etc), Entity Identity is Google’s understanding of who you are what you offer and who your audience…
Learning Spaces
Learn about optimizing personal and corporate brands for AI Assistive Engines (Generative Engine Optimization), Brand SERPs, Knowledge Panels and Digital Marketing tips and tricks.
Who is Your Brand SERP Important to?
Your Brand SERP is vital to you and your business, of course. It is your “Google Business Card“: what your audience sees when they search your company online. But it…
The First Easy Win to Optimise on a Brand SERP
What is the First Easy Win to Optimise a Brand SERP? After the obvious candidate (your homepage), the first, easy “win” to work on are your “Rich Sitelinks“. Many people…
Best Social Platforms for a Successful Digital Marketing Strategy
What are the Best Social Platforms for a Successful Digital Marketing Strategy? Which social platforms rank best on branded queries gives an amazing insight into which platforms are most powerful…
Filter Pills in Knowledge Panels: What You Need to Know
What are Filter Pills on Knowledge Panels and Why are They Important? Google is now offering filtered results based on the information it is showing in Knowledge Panels.This is huge!…
Koray Gübür Explains How Google Evaluate the Authenticity of Reviews and Apply Its Analysis to Search Algorithms
Learn How to Properly Use and Apply Semantic SEO with Koray Tuğberk Gübür 16 November 2021 at 17 H CET (Paris) Koray Gübür is a holistic SEO expert with over…
Discover the Limits of Machine Learning in SEO with Jason Barnard
How to integrate SEO into your digital strategy May 4, 2021 Jason Barnard (The Brand SERP Guy®) is a digital marketer specialising in Brand SERP optimization and knowledge panel management….
How to Use Jump Links to Help Google Users Find Answers to Their Queries with Koray Gübür
Learn How to Properly Use and Apply Semantic SEO with Koray Tuğberk Gübür 16 November 2021 at 17 H CET (Paris) 00:00 Koray Tuğberk Gübür00:04 Jump links00:26 Putting related things…
The Story Behind Why Ian Anderson Gray Uses His Middle Name and Why It’s Helpful for Brand SERP
Brand SERPS and How to Boost Them January 7, 2022 Ian Anderson Gray is an international keynote speaker, live video confidence coach & social media tools expert. In this video…
How to Apply Natural Language Processing Approach in Creating Content That Google Understands with Mike King
What Is Content Engineering and How to Apply It Explained by Mike King 30 November 2021 at 17 H CET (Paris) Mike King is the founder and managing director of…
What Got Sarah Sennett Interested in SEO in 2006
How to integrate SEO into your digital strategy May 4, 2021 Sarah Sennett has 13 years of digital marketing experience in B2B, B2C and e-commerce. In this video interview with…
The Secret to Staying Calm and Confident during Livestreams and Webinars with Ian Anderson Gray
Brand SERPS and How to Boost Them October 26, 2021 Ian Anderson Gray is the founder of Confident Live Marketing Academy and host of the Confident Live Marketing Podcast. In…
