Knowledge Panels: Can you Build Them? Or Can They Only be Claimed?
Jason Barnard: Masterclass on Google Knowledge Panels March 8, 2021 In this clip with Yaag Ganesh on The ABM Conversations, Jason explains that it is possible to create a knowledge…
Learning Spaces
Learn about Brand SERPs, Knowledge Panels and explore invaluable Digital Marketing tips and tricks from experts here.
Why Google’s People Also Search For (PASF) is a Major Misnomer
Jason Barnard: Masterclass on Google Knowledge Panels March 8, 2021 In this clip with Yaag Ganesh on The ABM Conversations, Jason talks about comparable positioning using the Knowledge Panel, and…
Why Some Authors’ Knowledge Panels Have Mysteriously Disappeared
Jason Barnard: Masterclass on Google Knowledge Panels March 8, 2021 In this clip with Yaag Ganesh on The ABM Conversations, Jason explains why some authors recently lost their knowledge panel….
Is Schema.org Markup Alone Enough for a Knowledge Panel?
Jason Barnard: Masterclass on Google Knowledge Panels March 8, 2021 In this video with Yaag Ganesh on The ABM Conversations, Jason explains why Schema.org markup alone is not enough to…
The Biggest ‘Crime’ That Most Brands Commit
Jason Barnard: Masterclass on Google Knowledge Panels March 8, 2021 In this video with Yaag Ganesh on The ABM Conversations, Jason explains how People Also Ask (PAA) is an indicator…
Why I Don’t Publish Articles on my own Blog?
Marketing News Canada Darian Kovacs Podcast with Jason Barnard 16 March 2021 In this clip with Darian Kovacs on Marketing News Canada, Jason explains why he does not publish blog…
How Google Search Functions: Darwinism in Search
Marketing News Canada Darian Kovacs Podcast with Jason Barnard 16 March 2021 In this clip with Darian Kovacs on Marketing News Canada, Jason discusses about the insights he got about…
Writing for Search Engine Journal, Thanks to Bill Slawski’s Recommendation with Jason Barnard
Marketing News Canada Darian Kovacs Podcast with Jason Barnard Jason Barnard (The Brand SERP Guy) is a digital marketer specialising in Brand SERP optimization and knowledge panel management. In this…
How Search Functions? (According to Bing)
Marketing News Canada Darian Kovacs Podcast with Jason Barnard In this clip with Darian Kovacs on Marketing News Canada, Jason shares how Frédéric Dubut organized the series of interviews with…
What is a Google Knowledge Panel and how to get one
Originally Published on SEMrush March 29, 2021 (Jason Barnard). Have you ever watched a movie and quickly searched an actor’s name for more information about them? You see on the…
An Introduction to Machine Learning in SEO/AEO
Published on Oncrawl May 31, 2018 (Jason Barnard) What is Machine Learning? The following quotes really sum it up. More fluid“Machine learning is something new under the sun: a technology…
Brand SERP: Google Your Brand Name And Discover The Power of Your New Digital Business Card
Published on Wordlift November 13, 2020 (Jason Barnard) Your most important business card is on Google and it is generated tens, hundreds or even thousands of times every day by…