How to Optimize Your Brand’s Search Results? | The Brand SERP Guy, Jason Barnard Hosted by Nishant Garg from WhatMarketWants
In this clip, in under a minute, Jason Barnard explains the incredibly simple process for getting a Knowledge Panel on Google. If you treat Google like a child you are educating, you can simply teach it to give you a Knowledge Panel. Watch the video now and learn how this works.
00:00 Anybody can get a Knowledge Panel
00:12 Educating Google like a child
00:41 Building up Google’s confidence
Transcript from: The Super Simple Process for Getting a Knowledge Panel on Google
Jason Barnard: …have that aspect of Notability. It just wants to understand Google is a child that wants to understand everything. So, anybody can get a Knowledge Panel. You just have to educate the child that is Google. Who you are, what you do and who your audience is, and then make Google confident. And that’s all about consistency of the information about your brand across the web, and then having on your own website, that information clearly stated, and making sure that Google understands which website is your website that represents your brand. At that point, you can start to imagine that Google will begin to understand who you are, what you do and who your audience is, and then you can build up Google’s confidence by increasing the number of online mentions of the information about your brand so that the child builds up its confidence. Once it’s built up that confidence in the understanding it has, it will give you a Knowledge Panel.
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