Koray Gübür Explains How Google Evaluate the Authenticity of Reviews and Apply Its Analysis to Search Algorithms

Learn How to Properly Use and Apply Semantic SEO with Koray Tuğberk Gübür 16 November 2021 at 17 H CET (Paris) Koray Gübür is a holistic SEO expert with over 6 years of experience in the field. In this video interview with Jason Barnard, he explains how search engines and AI algorithms are now able […]

Discover the Limits of Machine Learning in SEO with Jason Barnard

How to integrate SEO into your digital strategy May 4, 2021 Jason Barnard (The Brand SERP Guy) is a digital marketer specialising in Brand SERP optimization and knowledge panel management. In this video interview, Jason explains the limited ability of machine to understand poetry, humour, and irony (three examples that Google cannot easily decipher). And […]

How to Use Jump Links to Help Google Users Find Answers to Their Queries with Koray Gübür

Learn How to Properly Use and Apply Semantic SEO with Koray Tuğberk Gübür 16 November 2021 at 17 H CET (Paris) 00:00 Koray Tuğberk Gübür00:04 Jump links00:26 Putting related things together

The Story Behind Why Ian Anderson Gray Uses His Middle Name and Why It’s Helpful for Brand SERP

Brand SERPS and How to Boost Them January 7, 2022 Ian Anderson Gray is an international keynote speaker, live video confidence coach & social media tools expert. In this video interview with Jason Barnard, he shares the reason why he uses his middle name both online and offline and how this can be an advantage […]

How to Apply Natural Language Processing Approach in Creating Content That Google Understands with Mike King

What Is Content Engineering and How to Apply It Explained by Mike King 30 November 2021 at 17 H CET (Paris) Mike King is the founder and managing director of iPullRank. In this video interview with Jason Barnard, he explains his approach to using machine learning, and natural language processing in particular, to create content […]

What Got Sarah Sennett Interested in SEO in 2006

How to integrate SEO into your digital strategy May 4, 2021 Sarah Sennett has 13 years of digital marketing experience in B2B, B2C and e-commerce. In this video interview with Jason Barnard, she talks about her SEO journey since 2006 and how she became interested in it. 00:00 Introducing, Sarah Sennett00:15 What got Sarah Sennett […]

The Secret to Staying Calm and Confident during Livestreams and Webinars with Ian Anderson Gray

Brand SERPS and How to Boost Them October 26, 2021 Ian Anderson Gray is the founder of Confident Live Marketing Academy and host of the Confident Live Marketing Podcast. In this video interview with Jason Barnard, he shares techniques on how to stay calm and confident during livestreams and webinars. 00:00 Jason Barnard00:06 Serving your […]

Why Featured Snippets are All About Candidate Passage Answers According to Koray Gübür

Learn How to Properly Use and Apply Semantic SEO with Koray Tuğberk Gübür 16 November 2021 at 17 H CET (Paris) Koray Gübür is a holistic SEO expert with over 6 years of experience in the field. In this video interview with Jason Barnard, he explains why he think Featured Snippets are about Candidate Passage […]

How to Develop an Effective Strategy Using Content Engineering with Mike King

What Is Content Engineering and How to Apply It Explained by Mike King 30 November 2021 at 17 H CET (Paris) Mike King is the founder and managing director of iPullRank. In this video interview with Jason Barnard, he shares how they plan content strategies for their clients based on personas and intent, and he […]

What Is Open Information Retrieval and What Is It Used for by Koray Gübür

Learn How to Properly Use and Apply Semantic SEO with Koray Tuğberk Gübür 16 November 2021 at 17 H CET (Paris) Koray Gübür is a holistic SEO expert with over 6 years of experience in the field. In this video interview with Jason Barnard, he explains the importance of Open Information Retrieval and what it […]