How Can You Take Control of Your Brand’s Representation on Google and AI? (Digital Investors Podcast)
How Can You Take Control of Your Brand’s Representation on Google and AI? – Kalicube Knowledge Nuggets
In this video, entrepreneur and CEO of Kalicube, Jason Barnard shares how niche website owners can improve their SEO by ensuring their brand, whether personal or corporate, is understood and represented accurately by Google and AI. Learn how to boost your online presence and increase conversions when people search for your name or brand. Watch the video until the end.
What you’ll learn:
00:00 Jason Barnard and Matt Raad
00:02 How Can Website Owners Improve Brand Representation in Search Engines?
00:53 Why Shouldn’t You Let Google and AI Define Your Brand?
01:23 How Does the Kalicube Process Help Present Your Brand to Google and AI?
“This Knowledge Nugget is taken from Digital Investors Podcast with Matt Raad.”
https://www.youtube.com/watch?v=u58JDEZGht0
This is your guide to educate Google, build trust, and position YOU as the ultimate solution. Download now for FREE. https://solutions.kalicube.com/the-kalicube-process-has-solved-digital-marketing
Transcript from How Can You Take Control of Your Brand’s Representation on Google and AI? – Kalicube Knowledge Nuggets
Matt Raad: So basically think of the listeners of our podcast. Typically they’re not big name people, they own, all of us own, let’s call it relatively niche websites. So we could. The hidden part of SEO, I guess that most of those typical website owners aren’t thinking about. It’s they’re almost taking a spray and pray approach in terms of their branding to a degree. Whereas what you, you’re saying is we can pull that together obviously for personal names, but can we do it for corporates or for, you know, a website, you got a food blog. Can we, you know, make sure that that is being represented correctly and getting extra mileage
through like the Knowledge Graph and things like that?
Jason Barnard: Which is a super question because it’s just as important, if not more so. So if you get Google
and AI to understand, to represent your brand the way you want it, so you’ve spent time figuring out who you are, you spent time figuring out how you want to communicate, which photos you want to use, which your logo is, where you want to be present and where your audience are going to be impressed to see you,
and then you sit back and hope that Google and the AI are going to figure out for themselves, huge mistake,
they’re going to get it wrong or they’re going to get it inaccurate or they’re going to get incomplete.
So what we do at Kalicube is the Kalicube Process and it’s to bring all of that together in a very, very, very NEEATT package and present it to the machines in a way they can understand so that they can represent me, my corporation, even my products exactly the way I intended. And that is great for bottom of funnel.
Anybody searching your name is somebody ready to do business with you in one way or another. And they’re gonna be more likely to convert if they see a great result on Google or ChatGPT is singing your praises.
