How Can You Adapt to Technology While Managing Your Digital Footprint?

How Can You Adapt to Technology While Managing Your Digital Footprint? – Kalicube Knowledge Nuggets
In this video, entrepreneur and CEO of Kalicube, Jason Barnard highlights the dynamic world of entrepreneurship and how technology plays a crucial role in shaping the future of business. Discussing how entrepreneurs must constantly adapt and manage their online presence. Watch the video until the end.
What you’ll learn:
00:00 Jason Barnard and David Hatch
00:03 How Can Entrepreneurs Ensure Their Brand Is Accurately Represented as Technology Evolves?
00:29 Why Can’t Entrepreneurs Simply Set Their Brand and Leave It?
01:06 Why Is It Important to Keep Up With Evolving Technology Like Language Models and Knowledge Graphs?
“This Knowledge Nugget is taken from Leading with Integrity with David Hatch.”
https://www.youtube.com/watch?v=wNvFNndwR-M
This is your guide to educate Google, build trust, and position YOU as the ultimate solution. Download now for FREE. https://solutions.kalicube.com/the-kalicube-process-has-solved-digital-marketing
Transcript from How Can You Adapt to Technology While Managing Your Digital Footprint? – Kalicube Knowledge Nuggets
Jason Barnard: The primary part for an entrepreneur, for example, myself, is let’s make money for the company today so we survive till tomorrow. Whatever my next project is, let’s try to make sure that I’m in a position to kick that off as easily and as fast as I can. Then we can worry about the legacy. But it does mean that until I finish my career, I definitely need to pay attention to how these machines interpret me, interpret and understand me and represent me.
And then that brings me to the point that a lot of people think it’s a set it and forget it. I set it up so they understand me and then that’s the end of the story. But then they fail to realize, number one, that the understanding isn’t very deep to start with and you need to deepen that understanding then number two, my footprint online will change over time and I need to manage that and make sure it remains consistent. What the world says about me is going to change. What you say about me in your show notes might not be quite what I’m saying. I need to make sure that you’re consistent with my brand narrative and then the technology will change.
So as the technology evolves, it gets smarter or it makes mistakes. We need to keep up with that. As I mean, from a geeky example right now, large language models and knowledge graphs don’t talk to each other. They will in the future when they start talking to each other. We’re going to have to start thinking about exactly how that functions and how we integrate Kalicube’s educational process into both sides so they
meet together in a realistic manner. So a large language model like ChatGPT doesn’t fact check. Google’s knowledge graph, which is basically a machine readable encyclopedia, is all about fact checking. And they don’t talk to each other.