How Can You Manage Negative Search Results? (Traffic to Leads)
How Can You Manage Negative Search Results? – Kalicube Knowledge Nuggets
In this video, entrepreneur and CEO of Kalicube, Jason Barnard discusses strategies for managing online reputation and ensuring your personal or corporate brand stands out positively on Google. Learn about effective methods, such as leapfrogging and creating rich SERP features, to suppress unwanted results and elevate valuable content. Watch the video until the end.
What you’ll learn:
00:00 Jason Barnard and Ted DeBettencort
00:01 How Can You Make Your Brand Appear on Google Instead of Unfavorable Results?
01:05 How Do You Improve Online Reputation While Boosting Your Brand?
“This Knowledge Nugget is taken from Traffic To Leads with Ted DeBettencort.”
https://podcasts.apple.com/us/podcast/jason-barnard-how-to-control-your-personal-branding/id1701758201?i=1000679872402
This is your guide to educate Google, build trust, and position YOU as the ultimate solution. Download now for FREE. https://solutions.kalicube.com/the-kalicube-process-has-solved-digital-marketing
Transcript from How Can You Manage Negative Search Results? – Kalicube Knowledge Nuggets
Ted DeBettencourt: I got suspended by the local bar association that shows up when you Google me. I try to create a rock brand around their name to kind of bury those results. I’m guessing it’s changed since then
or, you know, I don’t need the 60-page download. But what are the strategies that you’re doing to help make it so that you show up with your brand instead of the blue dog?
Jason Barnard: Right. Which is a great question. And that the reputation management aspect does come into it. Some people have a problem with, for example, the Bar Association that I don’t want to be very visible and we can push that down the rankings as you would have done for your client. And generally speaking, reputation management agency will create lots of content to try to drown it. That isn’t the best strategy. The best strategy is to find the great content that exists and help that content push up the rankings. And that means simply changing Google’s perception and focus to make sure it understands that
that content is much more important and valuable than to the subset of its users who your audience
than the one it’s currently showing. And we can help them that way. And also interestingly enough, because now Google has what we call Rich Elements SERP features.
You can one blue link and that’s one less thing to control. So we’d have that two pronged approach, one of which we call leapfrogging. The other of which is a creation of rich elements which involves building your personal brand online, which is actually beneficial to your personal brand and your business anyway. So it’s win, win, win all the way down the line.
