How Do You Choose the Right Review Platform for Your Brand? (Grow Your Impact, Income & Influence)
How Do You Choose the Right Review Platform for Your Brand? – Kalicube Knowledge Nuggets
In this video, entrepreneur and CEO of Kalicube, Jason Barnard shares the importance of third-party review platforms and examining your competitors’ online presence. By checking Google search results for your brand and your competitors, you can identify which review platforms dominate your niche. Watch the video until the end.
What you’ll learn:
00:00 Jason Barnard and Steve Werner
00:02 Why Is It Important to Choose the Right Review Site?
00:26 Why Check Your Competitors’ Reviews and Ranking Platforms?
01:15 How Do Search Results Show What Google Understands of Your Brand?
“This Knowledge Nugget is taken from Grow Your Impact, Income & Influence with Steve Werner.”
https://podcasts.apple.com/us/podcast/unlock-your-potential-mastering-google-for-your-business/id1532299107?i=1000688825485
This is your guide to educate Google, build trust, and position YOU as the ultimate solution. Download now for FREE. https://solutions.kalicube.com/the-kalicube-process-has-solved-digital-marketing
Transcript from How Do You Choose the Right Review Platform for Your Brand? – Kalicube Knowledge Nuggets
Jason Barnard: Yeah. Well, with third party platforms you can generally also embed the reviews with a piece of a snippet of code which isn’t very complicated. You copy paste it or they give you a WordPress block, but you can do both if you want to, or you can just use the third party platform or you can use two or three third party platforms. Be careful in your choice because review platforms can be niche specific.
So have a look at your competitors, search for competitor name reviews and see what’s ranking, see which platforms are dominating. It might not be Trustpilot, it might be something else. It might be a localized one.
If you’re in Germany or in a particular state in America, there might be a shoemaker review site, I don’t know.
And if there is, that’s where you need to be if Google is prioritizing it. So take a look at Google results.
And this is one of the tricks that I explain in my book which you can see behind me but the audience can’t
because this is a video where I talk about looking at the search engine results page for your brand name
and your competitor’s brand name and using that to understand what Google thinks about you and what Google thinks about your competitors and what Google thinks about your market.
What Google thinks is what it sees. And if it sees that your market is dominated by a particular review platform or a particular social media platform, it will be obvious when you’ve looked at 14 or 15 of your competitors, that same platform will keep popping up and you can say, okay, that’s the one to go for.
Not because Google says so, but because Google has observed that that is the dominant platform in that particular industry.
