How Can an FAQ Section Strengthen Your Brand Authority? (Grow Your Impact, Income & Influence)

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How Can an FAQ Section Strengthen Your Brand Authority? – Kalicube Knowledge Nuggets

In this video, entrepreneur and CEO of Kalicube, Jason Barnard shares the importance of using an FAQ section for your website. Also, learn why a FAQ section is a valuable tool that helps build trust and educate both your clients and search engines.Watch the video until the end.

What you’ll learn:

00:00 Jason Barnard and Steve Werner
00:02 Why Should You Use an FAQ Section for Your Business?
00:20 Why Should You Ask Your Team and Clients for Questions to Improve Your FAQ Section?
00:58 Why Should You Educate Search Engines About Your Brand Through an FAQ Section?

ā€œThis Knowledge Nugget is taken from Grow Your Impact, Income & Influence with Steve Werner.ā€
https://podcasts.apple.com/us/podcast/unlock-your-potential-mastering-google-for-your-business/id1532299107?i=1000688825485

This is your guide to educate Google, build trust, and position YOU as the ultimate solution. Download now for FREE. https://solutions.kalicube.com/the-kalicube-process-has-solved-digital-marketing

Transcript from How Can an FAQ Section Strengthen Your Brand Authority? – Kalicube Knowledge Nuggets

Jasaon Barnard: Well, I would say instead of writing, but I would recommend doing an FAQ section
because answering questions that your clients are asking about your company has multiple benefits.
Number one, it forces you to think about what it is you’re offering your clients and what it is they’re looking for. And the first questions that come into your mind are not going to be the first questions that come
into your client’s mind.

So you can ask your sales team or the social media team or even your clients, what questions have you got for me? What do you need to know about my services in my company? And answer them. And they don’t need to be long answers. And this is a great thing, is you can answer the question. It’s a question and answer per page. So one question with an answer on one page, the answer can be anything from 50 words to 300 words. It just needs to answer the question. And the advantage of that is, number one, people will find you
for questions around your company and about your company, which is huge, huge win that people often miss.

And number two, you’re going to be educating the machines about you. That understandability I was talking
about becomes very, very granular. So it’s like the reviews you’re giving Google, Bing, ChatGPT, very granular information about what you do, what you offer, who you offer it to and how you offer it and how you provide your services. And that’s going to build trust. So you still have to write in that particular scenario. Podcasting, brilliant. Videos, brilliant.

This Knowledge Nugget is taken from Grow Your Impact, Income & Influence with Steve Werner.

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