How Can Google Recognize Your Content’s Credibility Across Platforms? (Digital Investors Podcast)
How Can Google Recognize Your Content’s Credibility Across Platforms? – Kalicube Knowledge Nuggets
In this video, entrepreneur and CEO of Kalicube, Jason Barnard shares how can Google recognize your content’s credibility. He discusses the importance of author and publisher recognition and how this affects your SEO rankings. Watch the video until the end.
What you’ll learn:
00:00 Jason Barnard and Matt Raad
00:04 How Can Search Engines Recognize You Across Multiple Websites?
00:35 How Do Search Engines Know Who Is The Author Your Content?
01:33 How Do Author and Publisher Understanding Impact SEO Success?
“This Knowledge Nugget is taken from Digital Investors Podcast with Matt Raad.”
https://www.youtube.com/watch?v=u58JDEZGht0
This is your guide to educate Google, build trust, and position YOU as the ultimate solution. Download now for FREE. https://solutions.kalicube.com/the-kalicube-process-has-solved-digital-marketing
Transcript from How Can Google Recognize Your Content’s Credibility Across Platforms? – Kalicube Knowledge Nuggets
Matt Raad: We can influence and most people aren’t actively doing that.
Jason Barnard: Exactly. And the important thing to know is that I might create content on my own website
and on Kalicube’s website, on a Search Engine Land, on Search Engine Journal, and on Authoritas, and on Forbes.com. How does it know it’s the same person if it doesn’t understand who you are? It doesn’t know it’s the same person. So all of those credibility signals you’d potentially get from publishing on Forbes or Search Engine Land, or Search Engine Journal are lost. Full stop. It’s not even. You’ve got a bit of them. It’s nothing.
So if you’re not understood, you’ve got zero.
So that’s the first point. And then the second thing they’re asking themselves is, is who published this, which company published this? Or even which person, if it’s a personal website, who’s behind this content? Who’s the guarantor of this content? In my case, it’s Kalicube. Does it understand Kalicube? Does it believe Kalicube is an expert, authoritative, credible solution, and in what space? Kalicube is an authoritative,
credible solution in the personal branding, SEO, digital marketing space. And corporate branding.
If Kalicube publishes one of my articles, it’s got the content level stuff that you talked about earlier on,
plus my credibility, and my authority, and Google, and the AI’s understanding of who I am, and what I talk about, and all the back information, all the stuff they know, I already say they can add information implicitly,
plus another level which is Kalicube. So all of a sudden the links that I’ve got for my content seem very small when it’s compared to the credit links of credibility signals to the credibility signals I can then add on with the author and the publisher. So those are the three tiers of SEO. And if you author isn’t understood and your publisher isn’t understood by the machines and that’s represented, the KPI is the Knowledge Panel.
You don’t even get to play the game on the next two tiers. You’re stuck on tier one. And your competitors
have got two extra tiers and a huge advantage.
