Brand SERP
Brand SERP
Definition
Brand SERP is the search engine results page displayed when a user searches for the exact name of a brand. This is distinct from a Branded SERP, which results from broader, brand-related searches.
Posts tagged with Brand SERP
The Most Common Misconception About Brand SERPs with Jason Barnard
Jason Barnard - “The Brand SERP Guy” August 19, 2021 Jason Barnard (The Brand SERP Guy) is a digital marketer specialising in Brand SERP optimization and knowledge panel management. In...
Comparison of SEO and SERP
In this article, you will learn the differences between SEO (Search Engine Optimisation) and SERP (Search Engine Results Page). What Is the Difference Between SEO and SERP? SEO is an...
Google’s Concept of Rich Sitelinks in Brand SERP
What Are Google Sitelinks and How Do They Work? Rich Sitelinks are the blue links from the brand’s website underneath the homepage at the top of the Search Engine Results...
Entity Home in SEO: What You Need to Know
What is an Entity Home in SEO? An Entity Home is the web page recognised by Google as the authoritative source for factual information about a given entity (brand, company,...
Darwinism & Google SERPs As Product: Revisiting How Search Works
Originally Published on Search Engine Journal August 18, 2021 (Jason Barnard) New insights on how Google search ranking works plus the concept of the SERP as a product and how it plays...
Brand Digital Ecosystem Definition
Plus: How does your brand’s digital ecosystem tie into Brand SERP? What is a brand digital ecosystem? Your brand’s digital ecosystem is everything that exists online about you and around...
Discover What Drives Traffic for a Podcast with Jason Barnard
Brand SEO and SERP for Podcasts with Jason Barnard July 29, 2021 Jason Barnard (The Brand SERP Guy) is a digital marketer specialising in Brand SERP optimization and knowledge panel...
Learn the Difference between Branded Search vs Brand SERP with Jason Barnard
What is Google Saying About Your Brand? (Guest Jason Barnard the Brand SERP Guy) 8 June 2021 Jason Barnard (The Brand SERP Guy) is a digital marketer specialising in Brand...
Why Anton Shulke Organizes Webinars for Semrush
Using Webinars for Marketing… specifically Influencer Marketing July 2, 2021 Anton Shulke is a livestream production manager since 2015. In this video interview with Jason Barnard, he explains why he...
Find Out Which Group of People or Audience You Need to Prioritize in Webinars with Anton Shulke
Using Webinars for Marketing… specifically Influencer Marketing July 2, 2019 Anton Shulke is a livestream production manager since 2015.In this video interview with Jason Barnard, he tells us which group...
Who Sees Your Google Business Card? Your Best Audience!
Strategic Approach to SEO With Jason Barnard By No Hacks Marketing June 8, 2021 In this video on No Hacks Marketing with Slobodan Manić, Jason Barnard explains what he means...
The Biggest ‘Crime’ That Most Brands Commit
Jason Barnard: Masterclass on Google Knowledge Panels March 8, 2021 In this video with Yaag Ganesh on The ABM Conversations, Jason explains how People Also Ask (PAA) is an indicator...