Done for You Service

Future-Proof Digital Marketing Strategy

Position your brand across the entire digital eco-system and stay ahead of AI.

How We Help

We help brands to adapt to the evolving digital landscape and ensure long-term success regardless of changes in technology, market trends, or competition.

This strategy involves a holistic approach that encompasses various aspects of digital marketing and focuses on building a strong brand presence, creating high-quality and useful content, and optimizing for search engines like Google, Bing, and new AI advancements.

Get your Future-Proof Digital Strategy

Who We Help

The Kalicube team is fully-equipped to help from online businesses to companies and people who are looking to enhance their digital marketing strategy, optimize their brand presence on search engines, and create a future-proof approach to online success.

Companies

Brands that do not adapt and stay up-to-date risk falling behind competitors who are better prepared for these changes. Kalicube will put you ahead of the trends in the digital space, so you will meet consumer demands, increase brand visibility, and drive higher conversions.

Online businesses and
e-commerce websites

We know digital marketing is a key part of your success and Kalicube will help you adapt to the changing digital environment so you don’t lose visibility, customer engagement, and market share to competitors.

People

Whether you are a professional service provider, thought leader or company owner, your evolving online presence also reflects your business performance. Kalicube will strengthen your personal brand: build authority, trust, and credibility allowing you to position yourself where you want to be.

Stay ahead in the digital marketing space

As SEARCH continues to evolve and gets more reliant to AI –
companies, businesses and individual entities need to continuously learn, adapt, and innovate their digital strategies.
If you failed to do so, this can lead to:

Loss of organic traffic which directly impacts online visibility, revenue, and lead generation.
Sudden drops in rankings and traffic because of the frequent updates to search engine algorithms.
Falling behind the competition as the digital landscape gets more crowded.

Done For You
Future-Proof Digital Marketing Strategy Includes…

Optimized Brand Messaging

Present a clear brand message while standing where your audience is looking.

Trusted PR Advisory

Guide you in creating targeted marketing materials that explain your offering in great detail.

Building Authority, Credibility, and Notability

Present your content in the right places.
“I see you everywhere I look online.”

Information-Rich Knowledge Panel

Establish a rich knowledge panel that triggers on a search for your brand name.

Positioning your Brand among the Cohort Leaders

Earn a place in the Entity Lists for “Best” type searches.

Dominating Search Generative Experience (SGE)

Get SGE to introduce your brand into the conversation with its customers.

Establishing your brand as an “entity” in Google’s brain is essential to this strategy.
This will get your brand a KGID and a knowledge panel, and from there, everything will flow.

Here’s What the Future Looks Like

Something you can achieve now with the Kalicube Process

A positive, accurate and convincing Brand SERP Left Rail (Google’s recommendations about you to your audience). The representation of you to your audience by Google – your Google Business Card.

An information-rich, accurate and impressive Knowledge Panel Right Rail (facts according to Google). This is Google’s stamp of authority for your entity.

Our digital marketing strategy focuses on creating a perfect Google Business Card designed for the future of search. We combine accuracy and intelligence to help you navigate a world where search engines understand your intentions and deliver precise answers that meet both your needs and those of your target audience.

How it all fits together

*Your Brand SERP may vary depending on your industry, target audience, and the work you have done to optimize your digital presence.

What You Can Also Achieve with the Kalicube Process

“

Since working with you, Jason, I see that Google understands better who we are and what we do…. And it manifests itself in all the presentations that Google gives us in the search results.

ROBIN BOURDET

CEO OF MERCI FACTEUR

“

Jason’s coaching using the Kalicube Process dramatically helped the team improve their skills in SEO. It is now one of our main sales drivers.

CHARLOTTE MORINEAU

CMO, CEDREO

“

Jason coached the Ubigi team for several years and helped us build a modulable digital search strategy that we now manage in-house. I highly recommend his strategies – working with him is a no-brainer IMO.

MARIE JULIE LEGUEN

DIRECTOR OF MARKETING, UBIGI

What Sets Us Apart

Kalicube is the only company in the world that offers Future-Proof Digital Marketing Strategy services at this level.

Expert Analysis

You talk to the expert, not the sales person. Jason and Allyssa will
collaborate with you to discuss how to perfect your Knowledge Panel.

Transparency

We don’t hide behind the algorithms and you get clear understandable progress reports. If things don’t go as planned, we are partners who work together to find a solution, you don’t have to wonder.

Client Relationship

We listen, comprehend your concerns and take action to address them. We understand our client’s pain in dealing with the former agencies they worked with.

Custom Approach

We build plans around the resources available to you. We change or update, add information and edit content where we can for you to make your life easier.

Data and Insights

Kalicube Pro SaaS is driven by data (500 million data points) and backed by 10 years of experience with no shortcuts, no spam and no risk of Google penalties.

Autonomy and Empowerment

We don’t want to hold on to you for years. We want to make it easy and efficient and get results for you and at the same time you can do it yourself.

*Improvement in Merci Facteur’s (Kalicube client) organic traffic and brand awareness in two years

How It Works

Allow me to guide you every step of the way…

Step 1

Book your 1:1 Discovery Call

Jason needs to grasp the nature of your business/industry, analyze your digital presence and see if we’re a good fit.

Step 2

Signing the Contract and Onboarding Process

Once we have reached an agreement, we will promptly begin the onboarding process, gather the necessary assets from your task list, and commence the Kalicube Process.

Step 3

Build a Future-Proof Digital Marketing Strategy for You

You can get a strategy plan that is tailored specifically to your entity. The Kalicube Team will send you a Strategy Plan.

You’re Best in Market.
Show it Across Search.

Increase your online traffic. Stay ahead of your competition.

Drive more success, customers and revenue to your business.

Book a Free Call with Jason Barnard

Frequently Asked Questions

General

Our expertise lies in providing comprehensive cohort insights, although we do not engage in the physical production of content on your behalf.

When we mention “risk-free from Google penalties,” he is referring to following best practices and guidelines laid out by Google to avoid actions that might result in penalties or negative impacts on your website’s search ranking. Google imposes penalties on websites that violate its Webmaster Guidelines, which can lead to a significant drop in search rankings or even removal from search results.

Being risk-free from Google penalties involves:

Creating high-quality content that is valuable, relevant, and informative for users.
Avoiding manipulative or deceptive SEO practices, like keyword stuffing, hidden text, and cloaking.
Ensuring your website provides a good user experience, with a responsive design, fast loading speeds, and easy navigation.
Building backlinks naturally and avoiding schemes designed to manipulate search rankings, like buying links or participating in link exchange networks.
Regularly monitoring your website’s health and compliance with Google’s guidelines, using tools like Google Search Console or third-party SEO tools.

By adhering to Google’s guidelines and focusing on providing value to your users, you minimize the risk of penalties and protect your website’s search visibility and ranking?

We offer the One-off Future Proof Digital Marketing Strategy plan only for clients who already have a huge and well-established digital marketing team. If you choose the One-off service, you can receive a comprehensive list of recommendations that will allow you and your team to save valuable time and do the implementation yourself without needing our ongoing support.

Alternatively, our 12-month plan offers a more comprehensive level of support. With this plan, we commit to guiding, educating, and providing ongoing support throughout the process. In this way, we work closely with you to ensure you have the support and expertise you need every step of the way.

We regret to inform you that we don’t give a discount, instead we give a bonus and the bonus is Generative AI.

This service primarily includes Done for You work on the Knowledge and Recommendations. However, we offer an additional benefit (the bonus) in the form of generative AI, which adds value to our service.

The Kalicube Pro team will send you a weekly task list to complete.

If your teams are making significant progress at a rapid pace, they will receive an additional task list. The idea is to take full advantage of their efficiency and productivity.

However, if your teams are falling behind or unable to keep up with assigned tasks, you can ask to suspend receiving the task list for a few months. The intention behind this pause is to allow your team to catch up on their work and bridge the gap in progress.

You are entitled to a monthly 30-minute one-on-one coaching session with Jason, as well as access to Kalicube experts for any inquiries or questions you may have.

30-minute one-on-one coaching session per month for the 12-month plan and One time 30-minute one-on-one coaching session for the One-off plan.

Our role is to provide you with strategic guidance and to integrate them into the existing processes of your teams.

We use the resources you currently have to ensure effective implementation. However, it is important to know that strategy implementation is the responsibility of your marketing and brand strategy team.

Knowledge Panel

Google Business Profile (formerly called Google My Business) and Knowledge Panel serve different purposes but are related.

The main differences between them are:

Google Business Profile:

GBP is a free listing specifically created for business owners to manage their online presence on Google Search and Google Maps.
Business owners can claim or create their GBP listing that displays information such as business name, address, phone number, website, hours of operation, and customer reviews.
GBP allows users to interact with their customers by responding to reviews, posting updates, and sharing photos.

Knowledge Panel:

A Knowledge Panel is an information box that appears on the right-hand side of Google search results when someone searches for a particular entity like a person, organization, or place.
Knowledge Panels are generated automatically by Google’s algorithms based on the information available from authoritative sources across the web.
Unlike GBP, Knowledge Panels are not limited to businesses. They can also include famous people, events, landmarks, and other notable entities.
Individuals and businesses cannot directly create or edit a Knowledge Panel, but they can suggest edits or claim it if they have a verified Google account.

As for which is more important, it depends on your purpose:

If you own a business and want greater control over your online presence, then Google Business Profile would be more important as it allows you to manage your listing directly.
If you are an individual or entity whose information is notable and relevant to a broader audience, having a Knowledge Panel may be more important as it enhances your online credibility and visibility.

In summary, both GBP and Knowledge Panel serve different purposes but are valuable for increasing visibility and credibility on Google Search. Business owners should focus on claiming and optimizing their GBP listings, while notable individuals and entities should aim for visibility in a Knowledge Panel.

The majority of Knowledge Panels are not triggered by Wikipedia. Google used Wikipedia as a training set for a long time, and having a Wikipedia page increased the likelihood of getting a Knowledge Panel. However, today, Google considers information from various other sources across the web, including its Knowledge Graph.

While a Wikipedia page can still contribute positively to the chances of getting a Knowledge Panel due to Google’s trust in Wikipedia as a dominant knowledge source, it’s not an absolute requirement. Entities can get a Knowledge Panel even without a Wikipedia page by focusing on optimizing and showcasing their presence in other authoritative sources like Google My Business, Google Maps, Google Books, and by establishing a strong online presence across various platforms.

So, although a Wikipedia page can help, it is not a strict requirement to trigger a Knowledge Panel.

The timeframe for triggering a Knowledge Panel, once you have fully completed all the necessary steps in the Kalicube Process, is usually between 3 weeks and 3 months.

No, you don’t necessarily need to create a website to trigger a Knowledge Panel but we do advise it. Having a website can significantly improve your chances of getting one, as it helps establish your online presence and serves as a central entity home for Google to gather information. An entity home is a primary source of information about an individual, brand, or company where Google can find authoritative and accurate data.

If you decide to create a website to improve your chances of getting a Knowledge Panel, it can be hosted on any reliable web hosting service provider. Popular ones include Bluehost, SiteGround, and Wix. The key is to provide consistent information about the entity (yourself or your business) on the website and corroborate that information on various other authoritative sources across the web (e.g., Google My Business, Google Maps, social media profiles). Additionally, using schema markup on your website can help provide clear, machine-readable information to Google, further improving the chances of triggering a Knowledge Panel.

At Kalicube, we strongly advise having a website, and it is included in the 12-month plan. If you do not have a website yet, we can create one for you as part of our comprehensive package. At the end of your plan, we transfer ownership of the website and domain name to you.

While a website is not mandatory, we prioritise clients who have one (or agree to have one) as it fits our service offering. So, if you choose not to have a website, unfortunately we regrettably cannot proceed with your request to become a client.

As a “Done for you” client, your involvement in the work process is kept to an absolute minimum, as the Kalicube team handles the majority of the tasks. However, the exact amount of work you are required to complete may vary depending on the services you request:

Here are the tasks you may need to complete as a “Done for you” client:

1 – Adding the schema snippet
2 – Updating the social media profiles
3 – Adding (any) changes to your About Page

Rest assured that when we talk about “Done for You” services, we mean it. We truly commit to providing you with comprehensive support, and anything we can do, we will do for you.