How to Use the Kalicube Process to Grow a Company in an Expanding Market

Featured image case study

The Business Challenge

The company was in an emerging market, struggling with its online visibility. The business had a huge opportunity to capitalize on the lack of competition but needed help with online visibility and website traffic. The CEO was frustrated and knew it was a problem but had no idea how to fix it. Kalicube stepped in as a Fractional CMO in 2018 to implement The Kalicube Process.

Website traffic and conversions tripled in the three years Kalicube introduced The Kalicube Process as the digital marketing strategy for the business.

The internal marketing team continues the Kalicube Process autonomously with no help from Kalicube.

What Kalicube Did

  • Helped the business create a large bank of brand and product FAQs.
  • Applied traditional search engine optimization techniques to improve search visibility.
  • Improved the digital ecosystem to ensure a consistent and convincing brand message at every acquisition touch point.
  • Increased brand recognition and branded search.
  • Built a robust Brand SERP and Knowledge Panel for the brand.
  • Worked with the internal marketing team to ensure they could implement The Kalicube Process independently of Kalicube.

Results Achieved

The Kalicube Process enabled the business to dominate searches in its industry. The brand jumped the competition by combining FAQs, SEO, brand building, and a robust digital marketing strategy.

The Kalicube Process creates a perpetual flywheel that continues to roll, provided the business continues implementing the strategies. The Kalicube team trained the company’s marketing team on how to use The Kalicube Process without help from Kalicube.

The results achieved throughout our work with client on their bespoke Kalicube Process are shown below.

Of particular note is year #3 when year-on-year 2022 – 2023 the client saw:

» 160% increase in SEO traffic from Google.
»
160% increase in SERP visibility.

Conversions and website traffic graph

How to Implement the Kalicube Process?

To implement the Kalicube Process, choose one of the three options below.

1. Do it yourself. Access our free learning resources, join the Kalicube Academy, or read “The Fundamentals of Brand SERPs for Business” book for everything you need to optimize your brand for your audience and the search engines.

2. Book a Done With You Service. The team at Kalicube Pro works with you as a Fractional CMO to implement the Kalicube Process for your business. Kalicube works within your existing resources and priorities and saves you valuable time. 

3. For Agencies. Enhance your offerings and stay relevant in the AI world by subscribing to our cloud-based AI-powered Kalicube Pro SaaS solution. Your agency can offer effective and profitable comprehensive brand digital marketing services with SEO baked in. Download the “Get 6 Easy-To-Sell Services and Lucrative Margins with Kalicube Pro”. 

Do you have a question? Please contact us at [email protected]

Similar Posts