Enhancing SEO Visibility and Credibility through Knowledge Panel Optimization - “Anton Shulke”
Challenge
Anton Shulke is a distinguished SEO consultant who understood that in today’s digital landscape, a Google Knowledge Panel is essential for establishing authority. While he had the real-world expertise, his digital presence needed to be structured in a way that Google could clearly understand and trust. Anton engaged Kalicube to secure a Knowledge Panel that would accurately reflect his professional standing.
What Kalicube Did
Our strategy was to systematically educate Google’s algorithm. Using The Kalicube Process™, we guided Anton in establishing a central source of truth for his brand (an Entity Home) and then built a network of corroborating proof from authoritative sources across the web. This data-driven approach is designed to provide Google with the consistent information it needs to create a Knowledge Panel that highlights an individual’s expertise and achievements.
Kalicube has triggered thousands of Knowledge Panels, and that experience has allowed us to develop a simple process that works for anyone.
Results Achieve
Anton’s Knowledge Panel has solidified his online presence and elevated his status as a notable figure in the digital marketing industry. It acts as a digital business card, providing a comprehensive snapshot of his expertise and making it easier for prospective clients to find and trust his brand. The panel now efficiently directs users to his key contact information, reflecting Google’s confidence in him as a credible solution in his field.
The Kalicube Process is a three-pillar digital marketing strategy that allows businesses to optimize their visibility, message, and acquisition funnel across their entire digital ecosystem. The strategy is refreshingly simple: grounded in brand, marketing, and future-proof SEO. Use The Kalicube Process to:
- Craft the ideal digital marketing strategy so your business stands where your audience hangs out online.
- Educate Google so it knows, likes, and trusts you and rewards you with a Knowledge Panel and a glowing Brand SERP
- Recommends you as the best solution in the traditional and AI search results.
Kalicube Pro (Kalicube’s proprietary SaaS platform) automates The Kalicube Process, making it simple to craft a bespoke digital marketing strategy that includes Knowledge Panels and positive Brand SERPs for any person or business.
Using data sourced from Google dating back to 2015 (and continuously growing), Kalicube Pro contains over 70 million brands in our data, 9.4 billion data points, and tracks entities across dozens of countries.
Kalicube Pro also knows which sources Google trusts to corroborate business information online.
Read more about the Kalicube Process™ here >>
Read more about what the Kalicube Process™ can deliver for your business >>
Social Proof
The Kalicube Workflow
The Kalicube Process follows three logical steps to get a Knowledge Panel.
1. Identify the Entity Home
First, Google needs an authoritative source to use as a reference point for the facts. We call this the Entity Home. Think of it as the official “résumé” you submit to Google. Anton chose his personal website for this role, providing a simple, clear statement of facts that Google could use as its baseline.
2. Corroborate and Confirm
Next, we ensured that relevant, authoritative sources across the web confirmed the facts stated on his Entity Home. Consistency is key, as it builds Google’s confidence. We identified Anton’s key profiles and articles and aligned the information to ensure it consistently supported his core narrative.
3. Create an Infinite, Self-Confirming Loop
Finally, every corroborating source should link back to the Entity Home. This creates a self-confirming loop that reinforces your chosen source as the definitive reference. This repetition is critical for educating a machine and ensuring it understands the facts correctly.
Next steps
Achieving a Knowledge Panel is a foundational step. The ongoing work involves maintaining this digital asset to ensure your online reputation remains stable, accurate, and professional long-term.
We didn’t achieve this overnight. Kalicube has been collecting data for over eight years, and we haven’t stopped since. And the result? We now have a wealth of knowledge that is second to none. No one else even comes close to this treasure, and no one ever will. Anyone who starts collecting data now is essentially EIGHT years behind! Kalicube Pro insights allow us to stay at least three years ahead regarding the digital landscape and marketing for anyone, anywhere.
Your Options for Implementing the Kalicube Process
To implement the Kalicube Process, choose one of the three options below.
1. Do it yourself. Access our free learning resources or read “The Fundamentals of Brand SERPs for Business” book for everything you need to optimize your brand for your audience and the search engines.
2. Book a Done With You Service. The team at Kalicube Pro works with you to implement the Kalicube Process for your business - working within your existing resources and priorities and saving you valuable time. We can start building and implementing your digital marketing strategy year-round.
3. For Agencies. Enhance your offerings and stay relevant in the new AI world by subscribing to our cloud-based AI-powered Kalicube Pro™ SaaS solution. Your agency can offer effective and profitable comprehensive brand digital marketing services with SEO baked in. Want to learn more about how Kalicube Pro can boost revenue and your client base?
Do you have a question? Please contact us at here.
