Enhancing SEO Visibility and Credibility through Knowledge Panel Optimization – “Anton Shulke”



Anton Shulke is a distinguished SEO consultant and digital marketing expert. Anton recognizes the evolving landscape of online visibility and why a Knowledge Panel is essential to establish a person’s authority. Anton engaged Kalicube to get a Knowledge Panel to boost his visibility and allow Google to fully apply EEAT credibility signals for his entity (name).

What Kalicube Did

Kalicube helped Anton trigger his Knowledge Panel using The Kalicube Process in conjunction with our proprietary, cloud-based platform, Kalicube Pro.

Kalicube has triggered thousands of Knowledge Panels, and that experience has allowed us to develop a simple process that works for anyone. We call this the Kalicube Process.

Using a strategic and data-focused approach, Kalicube worked diligently to ensure that search engines recognized Anton Shulke as a credible and Google-verified entity and digital figure. The Kalicube Process is designed to educate search engines and provide them with the necessary information to create a Knowledge Panel highlighting the individual’s expertise and achievements.

Anton’s Knowledge Panel solidified his online presence and elevated his status as a notable figure in the digital marketing industry. The Knowledge Panel provides a comprehensive snapshot of Anton’s expertise, experience, authority, and trustworthiness, making it easier for users to find and trust his digital brand.

Results Achieved

Anton has witnessed a significant transformation in his online presence since triggering and enhancing his Knowledge Panel. Anton’s Knowledge Panel acts as a comprehensive information display, reflecting Google’s confidence in his expertise within the SEO and digital marketing industry.

Prospective clients find all the essential contact information and expertise in one convenient place and are able to contact Anton through his Knowledge Panel.

Kalicube helped Anton Shulke get a Knowledge Panel using the Kalicube Process.

The Kalicube Process is a three-pillar digital marketing strategy that allows businesses to optimize their visibility, message, and acquisition funnel across their entire digital ecosystem. The strategy is refreshingly simple: grounded in brand, marketing, and future-proof SEO. Use the Kalicube Process:

  • Craft the ideal digital marketing strategy so your business stands where your audience hangs out online. 
  • Educate Google so it knows, likes, and trusts you and rewards you with a Knowledge Panel and a glowing Brand SERP
  • Recommends you as the best solution in the traditional and AI search results.

Kalicube Pro (Kalicube’s proprietary SaaS platform) automates the Kalicube Process, so crafting a bespoke digital marketing strategy that includes Knowledge Panels and positive Brand SERPs for any person or business is as simple as pushing a button. Using data sourced from Google dating from 2015 (and growing), Kalicube Pro contains over 10 million Knowledge Panels, tracks 7.3 million kgid, over 1 billion data points and tracks over 100,000 entities and dozens of countries. Kalicube Pro knows which sources Google trusts to corroborate business information online – and there are over 40,000.

Read more about the Kalicube Process here >>

Read more about what the Kalicube Process can deliver for your business >>

Social Proof

Anton Shulke’s post on LinkedIn


The Kalicube Workflow

Three Simple Steps to Get a Knowledge Panel in Google or Bing

1. Identify the Entity Home

Google is looking for an authoritative source to use as the reference point for the facts about Anton Shulke. At Kalicube, we call this the Entity Home.

Google chooses an Entity Home that contains the best-defragmented explanation of the facts about the entity. Google is looking for a complete version of the facts about the entity (an unbroken plate in one correctly assembled piece) to which it can compare the facts it has collected from around the web (the broken plate from which it pieces together the facts).

Kalicube recommends you provide that authoritative reference point and that baseline version of the facts rather than leaving it to third parties. Anton followed Kalicube’s advice and chose to use his website as his Entity Home to provide a simple, clear statement of the facts about the entity (Anton). Anton’s website acts as the plate to which Google can compare the information it collects from around the web.

Pro tip: Kalicube builds an entity website as part of its “Done For You” Knowledge Panel Service.

2. Corroborate and Confirm

Ensure that relevant, authoritative sources confirm the facts you are providing to Google on your Entity Home. Google thrives on consistent and repetitive information when corroborating facts because repetition and consistency build search engine confidence.

Go to every profile page and article about the entity (Anton) and fact-correct them to ensure their information confirms the information you provided on Entity Home.

Examples of good authoritative sources for a named entity depend on the industry and are highly niched.  Crunchbase, Wikidata, Wikipedia, and official government profiles are examples. Every person has industry-specific sources that search engines use to corroborate facts.

3. Create an Infinite, Self-Confirming Loop

Every corroborative source you corrected in Step 2 should link to the Entity Home. This ensures Google accepts your decision about which webpage it uses as the authoritative reference for facts. It also creates an infinite self-confirming loop of corroboration that educates Google.

Repetition is annoying for people. Repetition is critical for machines trying to understand the world.

Creating the perfect, infinite self-confirming loop occurs when every profile and article about Anton Shulke reiterates some or all of the facts in Anton’s Entity Home, which all link back to that Entity Home.

Next steps

Kalicube recommends Anton continue with a “Done With You Service” to implement a robust digital strategy that future-proofs his online brand. Kalicube Pro, our proprietary brand/entity optimization software, has gathered Google data since 2015 and counting, collecting more than 1 billion data points across various industries and over a dozen countries. We leverage this wealth of data to design a progressive digital marketing plan with custom timelines for execution by Anton and the Kalicube team. Kalicube Pro’s insights into Anton’s audience and competitors’ online presence allow us to develop a highly targeted strategy that aligns with Anton’s business goals. Integrating branding and marketing strategies finely tuned for SEO, Anton’s brand will reap the benefits of being recognized as a credible business endorsed by Google both in the present and into the future.


We didn’t achieve this overnight. Kalicube has been collecting data for over eight years, and we haven’t stopped since. And the result? We now have a wealth of knowledge that is second to none. No one else even comes close to this treasure, and no one ever will. Anyone who starts collecting data now is essentially EIGHT years behind! Kalicube Pro insights allow us to stay at least three years ahead regarding the digital landscape and marketing for anyone, anywhere.

Your Options for Implementing the Kalicube Process

To implement the Kalicube Process, choose one of the three options below.

1. Do it yourself. Access our free learning resources, join the Kalicube Academy, or read “The Fundamentals of Brand SERPs for Business” book for everything you need to optimize your brand for your audience and the search engines.

2. Book a Done With You Service. The team at Kalicube Pro works with you to implement the Kalicube Process for your business – working within your existing resources and priorities and saving you valuable time. We can start building and implementing your digital marketing strategy year-round.

3. For Agencies. Enhance your offerings and stay relevant in the new AI world by subscribing to our cloud-based AI-powered Kalicube Pro SaaS solution. Your agency can offer effective and profitable comprehensive brand digital marketing services with SEO baked in. Want to learn more about how Kalicube Pro can boost revenue and your client base? 

Download the “Get 6 Easy-To-Sell Services and Lucrative Margins with Kalicube Pro”. 

Do you have a question? Please contact us at here.

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