How Do You Ensure Google Represents Your Brand Correctly? (My Weekly Marketing)
How Do You Ensure Google Represents Your Brand Correctly? – Kalicube Knowledge Nuggets
In this video, entrepreneur and CEO of Kalicube, Jason Barnard explains how the Kalicube Process helps you build a consistent online brand. He emphasizes that by aligning your website and digital presence, you ensure search engines and audiences see the same clear, trusted message about you. Watch the video until the end.
What you’ll learn:
00:00 Janice Hostager and Jason Barnard
00:01 Why Is Googling Your Name a Good First Step in Building Your Brand?
00:13 How Do You Start Shaping Your Online Brand Identity Effectively?
01:07 How Can You Ensure That Your Online Brand Message Is Consistently Understood Across Different Platforms?
01:51 How Does a Consistent Online Brand Presence Benefit You and Your Audience?
“This Knowledge Nugget is taken from My Weekly Marketing with Janice Hostager.” https://www.youtube.com/watch?v=K-jkdoLeL_I
This is your guide to educate Google, build trust, and position YOU as the ultimate solution. Download now for FREE. https://solutions.kalicube.com/the-kalicube-process-has-solved-digital-marketing
Transcript from How Do You Ensure Google Represents Your Brand Correctly? – Kalicube Knowledge Nuggets
Jason Barnard: Your brand is what Google says it is. And from there you can do an immense amount of work, and it’s a very simple starting point. You Google your name, corporate or personal, and you look at the results. What do you want to see there? What do you feel represents you? In my case, it wasn’t the Blue Dog. So I sat about thinking, what do I want to see here? Then I can start thinking about how I can build that in the machine’s brain. And that starts with your own website, of course. And then building that out across the digital ecosystem.
So, you need to initially know what you want to communicate. Who am I? Who do I serve? How do I serve them? And why am I a credible solution for them? You identify that, you write it on an About page, on your own website very clearly, and then the machine will start to understand that that’s what the message you want it to replicate. Now it won’t believe you, just on your own. Good word. So what you can then do is go around your entire digital footprint and replicate that message across every platform.
You’re already present. Any platforms where you should be present, where you aren’t. Then you have a hub, which is that about page that explains who you are, what you do, which audience you serve, and why you’re credible. You have a wheel which goes all the way around, which is your digital ecosystem, and you simply connect the hub to the wheel with links. So you link out to all sources that corroborate what you say, and if possible, you link back from those corroborative sources to the hub. That will make the machine understand. And as you can see, because I’ve corrected everything around my digital footprint in that wheel, my audience is seeing a consistent message all the way across the internet every time they encounter me. And when they come to my website, they see that same message. They’re super, super comfortable. And if they search my name, they’re even more comfortable because Google says the same thing. Google recommends me.
