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Gennaro Cuofano Explains How Google Monetizes its Products and Services 28 September 2021 at 17 H CEST (Paris)

Gennaro Cuofano is a digital entrepreneur who specializes in growing online businesses. In this video interview with Jason Barnard, he talks about the balance Google tries to maintain with its publishers and what could break that relationship.

00:00 Introducing, Gennaro Cuofano
00:21 The whole “ecosystem” created by Google
00:34 Killing organic results


If you look at what Google’s doing back on the SERP, they’re collecting all the data from around the web. They’re building up these immense knowledge graph, and they are able to answer the question on the SERP. Why wouldn’t they?

That’s the thing. This might break up the whole ecosystem that Google created when it created it’s scalable business model. So if you kill the organic results. The risk is if you do that (kill organic results), you might actually kill the old ecosystem that made the Google great in the first place with all the organic results. If you do that, why would I enable Google to read my content and not block using robots.txt and say, “Google, look! The content is not yours for free,” because let’s not forget that this is a symbiotic relationship between publishers and Google.

I give you content for free as long as you give me back qualified traffic. If you don’t (allow that) Google can become very crappy from one day to another. Also, for AI to train the models and give answers, they still need the content. And they might get to the point where also, Wikipedia says, “Look, you’re not going to scrape my content anymore because you’re building a model that we do not agree with. I don’t know. It’s a very complex situation.

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