How Does Consistency Contribute to Machine Understandability? (Virtual Antics Podcast)
How Does Consistency Contribute to Machine Understandability? – Kalicube Knowledge Nuggets
In this video, entrepreneur and CEO of Kalicube, Jason Barnard emphasizes the importance of consistency in brand messaging, especially when it comes to how search and assistive engines understand and categorize your brand. He explains that more content isn’t necessarily better; instead, clear, consistent, and well-packaged information is key to helping machines understand your brand accurately. He stresses the importance of staying relevant within your niche, as AI systems are focused on categorizing brands and individuals. For more insights, watch the video right to the end.
What you’ll learn:
00:00 Natalie Guzman and Jason Barnard
00:01 What Should You Prioritize When Establishing A Strong Brand Identity?
00:37 Why Should You Ensure You Remain Relevant in Your Own Niche?
00:45 Why Should You Maintain the Same Fundamental Brand Message?
“This Knowledge Nugget is taken from the Virtual Antics Podcast with Natalie Guzman.” https://www.youtube.com/watch?v=Z_8M9DHqzK0
This is your guide to educate Google, build trust, and position YOU as the ultimate solution. Download now for FREE. https://solutions.kalicube.com/the-kalicube-process-has-solved-digital-marketing
Transcript from How Does Consistency Contribute to Machine Understandability? – Kalicube Knowledge Nuggets
Jason Barnard: And there’s one really important thing that I think people need to bear in mind before they start, or even if they’ve just started, is more isn’t necessarily better. More consistent and clear and well packaged for these machines to understand is better. So if you’ve done 100 podcast episodes, which you did last year, and you changed your brand narrative or brand messaging frequently throughout the year,
the machines are going to be even more confused than they were before. So you’re actually creating a bigger problem than you had. So if you’re consistent and clear, the machines will understand. At that point, you can scale it out. But always stay relevant. Make sure you’re staying in a relevant niche because the machines are obsessed by categorizing you.
Natalie Guzman: Yeah, and I know I’ve had a lot of clients come to me and they’re like, I’m guesting on other people’s podcasts and I’m always saying the same stuff over and over again, like, should I be changing it up? Should I be saying something different? So in your, you know, opinion, it’s that you shouldn’t, it should be the same message because that’s only gonna help.
And that’s what I found, too. I always talk around the same things, my same story. I have a lot of stories I could share, but I always share the main ones that led me to the exact path that I am now. And that has made me extremely searchable. And so, yeah, I would definitely recommend to people that are podcasting, it sounds like you would as well, that keep your message, you know, the same. It doesn’t matter how times you repeat it, that’s just one more place that people can find you on.
Jason Barnard: Yeah. And it’s really tempting to think, well, I’ve heard this 150,000 times. I think I might say something completely different today. What I found is getting on different types of podcasts changes the angle. And I like that. I enjoy that. It makes me think on my feet. But the fundamental message is always the same.
Who am I? Jason Barnard, founder CEO of Kalicube. I’m an entrepreneur. I’m a Digital Marketing expert with specialization in entity SEO. And I can help business leaders take control of their personal brand online. And from there we can discuss lots of different things. And that’s delightful. But the baseline is always the same.
