What Common Mistakes Should You Avoid in Digital Marketing? (Product Led Growth Leaders Podcast)
What Common Mistakes Should You Avoid in Digital Marketing? – Kalicube Knowledge Nuggets
In this video, entrepreneur and CEO of Kalicube, Jason Barnard highlights a common misconception in Digital Marketing, the belief that success comes from randomly experimenting with various strategies. In reality, effective Digital Marketing requires a data-driven, strategic approach. Kalicube Pro addresses this issue by leveraging over 2 billion data points to create tailored, prioritized strategies for businesses across various niches. For more insights, watch the video right to the end.
What you’ll learn:
00:00 Thomas Watkins and Jason Barnard
00:01 What are a Few Common Misconceptions about Digital Marketing?
00:12 How Does Kalicube Determine Effective Digital Marketing Strategies?
01:12 How Can Kalicube Pro Help You Determine Where to Focus Your Efforts?
“This Knowledge Nugget is taken from the Product Led Growth Leaders Podcast.” https://podcasts.apple.com/us/podcast/29-navigating-the-evolving-dynamics-of-digital/id1724028481?i=1000662653358
Positioning Your Brand as the Leader in Your Industry: A Guide for Business Leaders Like You! Download now for FREE! https://solutions.kalicube.com/white-paper-for-business-leaders-kalicube
Transcript from What Common Mistakes Should You Avoid in Digital Marketing? – Kalicube Knowledge Nuggets
Thomas Watkins: Tell us a few things that people get wrong about Digital Marketing.
Jason Barnard: Digital Marketing, generally speaking, is that it’s throw spaghetti at the wall and hope something sticks. That’s the huge mistake everybody makes. And it’s actually the problem we solve at Kalicube is that we will tell you which pieces of spaghetti to throw at the wall and we’ll stick some superglue on it.
So we’re absolutely sure it’s not going to fall off the wall because there are so many things you can do from a personal branding perspective. For example, I can guest on podcasts like I’m doing today. I can write a book, I can have my own podcast. I can write a blog, I could write for Forbes magazine.
I can write for Search Engine Land, I can go to conferences in person. That’s seven things just off the top of my head. But which one do I do first, and which one do I invest the most resources into? And the answer to that is, it depends on which peer group I personally want to belong to.
So if I want to be an entrepreneur, I need to publish on Forbes, not on Search Engine Land. I want to guest on podcasts because that’s a great way of getting me in front of the right audience if they’re entrepreneurial podcasts. My own podcast is a huge investment of resources. That’s not necessarily the priority right now.
So what we can do at Kalicube is analyze 2 billion data points that we have in our SaaS platform that we’ll talk about later on. And we can analyze those 2 billion data points to understand in any particular niche, what are the priorities, what are the things we need to do 1st, 2nd, 3rd, 4th, 5th, 6th. So what we can do for our clients is help them to prioritize their investment and their effort and their time in the right things at the right time, depending on the peer group for people and the market and industry for the corporations.
