Positioning Yourself for Success – Kalicube Knowledge Nuggets
In this short video clip with Jason Barnard, Joyan Chan explains how Confident Visibility can help with Branded Search. Joyan gives valuable advice on how to use branded search to improve your online presence and business narrative. By strategically positioning yourself with relevant titles like “speaker” or “author,” you can increase your visibility in search results, just as Joyan did to establish her brand and become a well-known speaker and podcaster. Watch the video right to the end >>
- 00:00 Jason asks questions
- 00:24 Telling your business story the way that you want it to be told
- 01:15 Identify what is the next right step
- 01:48 I accelerated my authority and credibility in my industry
Transcript from Positioning Yourself for Success – Kalicube Knowledge Nuggets
Jason Barnard: …can I ask you now?
Joyan Chan: Sure.
Jason Barnard: In one minute, How does confident visibility help with Branded Search?
Joyan Chan: Well, in one minute, I would say, How does that help with Branded Search? Everything. Because just like you know Jason, you talk about Google is a child and you have to educate Google to show your audience what you want them to see.
And it’s all about controlling the narrative, right? It’s all about telling your business story the way that you want it to be told across all social media platforms, all channels.
So I will just give you an example, if you are an aspiring speaker, because when I first started, I wanted to become a speaker one day and that was my ultimate vision.
So again, I also encourage people who are watching this or who are listening to this to ask themselves, take a pause and ask yourself, who is the person that I want to become? What is the ultimate vision that I have for my business? Who is the person that I want to become five years later? 10 years later? Do you see yourself speaking on stages? Do you see yourself being in your studio, interviewing people across the world as a podcaster? Or do you see yourself becoming a bestselling author?
So you have to ask yourself, Who is the person that you are becoming that you want to become? And then we will come back today, today’s moment and we will reverse engineer to identify what is the next right step for you and what does this do with Branded Search, Everything like I said because if you are an aspiring speaker then you have to start to position yourself as a speaker. So when people search for a speaker, you will appear in their search.
So whether it’s just to put your name, put a speaker behind your name, as like your title, it helps you with the search, right? And that is actually how I build my brand from scratch. How I rebranded myself as well, and how I accelerated my authority and credibility in my industry. And become a speaker and podcaster today, and that’s how I’m able to help others do the same because I’ve done it myself.
Jason Barnard: Brilliant…
“This Knowledge Nugget is taken from the Branded Search (and Beyond) Podcast with Jason Barnard.”
Official event page link: https://brandedsearchandbeyond.com/20…