SERP in Digital Marketing: What You Need to Know
In this article you will learn how to turn Google’s Search Engine Results Page to your advantage when devising your digital marketing strategy.
What is SERP in Digital Marketing?
SERP stands for “Search Engine Results Page.” It is the page that appears on Google, Bing, DuckDuckGo, Yahoo et al after a user enters a search query. The SERP displays a list of results that match the user’s query, including links to web pages, images, and videos.
Optimising web content to appear prominently in Search Engine results is often one of the most important aspects in a company’s digital marketing strategy since it can help increase website traffic and brand visibility. Google is generally the central focus since it dominates search in most countries.
How to Create a Digital Marketing Strategy Based on a SERP
One huge problem companies face is how to define a viable digital marketing strategy and how to prioritise the different parts: SEO, social media, video, reviews, digital PR etc.
Creating a digital strategy for companies often involves either DIY (“guess, hit and hope”) or paying an expensive digital marketing agency.
Pitfalls and Problems with Creating a Digital Marketing Strategy
Paying an agency can be costly and, because they don’t understand your business or your clients’ mindset, it can take several months for them to get to grips with your needs… and time is money, as they say.
DIY can be problematic since, although you know your market, you don’t know the techniques to turn those insights into an effective digital marketing and SEO strategy.
Kalicube Has Solved the Digital Strategy Problem. Simply.
At Kalicube, we specialise in optimising Brand SERPs (the Google result for your company name). This involves improving all the web pages, images, videos and other SERP Features that appear on Google for your brand name, starting with your own website, social media channels and other owned or semi-owned web properties. Once that initial, simple, work is completed, you move onto third party websites such as Crunchbase, Zoominfo and media sites within your industry.
As you can probably see, by optimising your Brand SERP, you are implementing a simple, prioritised digital marketing strategy that Google itself has designed for you. This simple, three step strategy is the Kalicube Process that we refer to as “building a digital strategy from the Brand SERP outwards”. This three step process makes total business sense and works every time.
- Your site ranks #1, so start by optimising your own website. Optimising this improves that websites performance across all Google Search.
- Your social accounts and industry profiles probably rank #2, so optimise those next. The social accounts (Twitter, Facebook, Instagram, YouTube etc) that rank highest are the ones Google is telling you are the most important. Prioritise those.
- Review platforms and digital PR often don’t even rank on a Brand SERP. That indicates a huge “hole” in your strategy. Look at pages 2 through 10 and see what Google sees as a priority for you, and also spy on the competition and see what ranks on their Brand SERP. Work on those.
This is your personalised digital marketing strategy that Google itself recommends. This is the Kalicube Process, and it works. Every time. For any business.
Additional Huge Bonus: Your Google Business Card
When you optimise your Brand SERP you are creating the perfect “Google Business Card” that your prospects and clients see when they Google your name. That Google Business Card will tighten up your bottom-of-funnel and directly drive additional revenues for your business.
Check out the Kalicube Process here (free) >>
If you want Jason Barnard and the Kalicube Team to lay out your strategy for you, and walk you through the perfect Google-designed digital marketing strategy for your business, we offer a done-for-you service >>