Why Do You Need to Fully Educate Google? (Product Led Growth Leaders Podcast)
Why Do You Need to Fully Educate Google? – Kalicube Knowledge Nuggets
In this video, entrepreneur and CEO of Kalicube, Jason Barnard explains the importance of fully educating Google. He emphasizes the need for disambiguation because of common names. Google must understand each name individually even when they share the same name. You can help Google deliver more accurate and relevant search results to your audience if you provide clear, comprehensive information about your brand. For more insights, watch the video right to the end.
What you’ll learn:
00:00 Thomas Watkins and Jason Barnard
00:07 Why is Google Like a Child?
00:41 How Does Google Differentiate Between Individuals Who Share the Same Name?
01:31 Why Did Google Transition from Keyword-based to Semantic Search to Enhance Result Quality?
“This Knowledge Nugget is taken from the Product Led Growth Leaders Podcast.” https://podcasts.apple.com/us/podcast/29-navigating-the-evolving-dynamics-of-digital/id1724028481?i=1000662653358
This is your guide to educate Google, build trust, and position YOU as the ultimate solution. Download now for FREE. https://solutions.kalicube.com/the-kalicube-process-has-solved-digital-marketing
Transcript from Why Do You Need to Fully Educate Google? – Kalicube Knowledge Nuggets
Jason Barnard: How do you teach Google about things? And this is the foundation of Kalicube is we treat Google like a child. It’s a child that wants to understand. It understands 54 billion things, but it’s got a lot more to understand, hundreds, thousands of billions of things. And it’s up to me to educate it about my things. Out of those 54 billion, I’m in there, one of us, one me, one Jason Barnard.
I need to educate it about this specific Jason Barnard, who I am, what I do, which audience I serve, what topics I’m an expert in, so that it can understand when I will be relevant to its users. So, for example, there’s a Jason Barnard, who’s a podcaster in the UK about music. If Google understands that he talks about music, he’s called Jason Barnard.
I talk about Digital Marketing. I’m Jason Barnard. If he can understand the two are different, it will be able to present him to somebody who’s interested in The Beatles and me to somebody who’s interested in driving traffic through Digital Marketing. That’s the key. And you think about people’s names, it’s very ambiguous.
I can go on with the Jason Barnards. There’s a circus clown in South Africa. There’s an ice hockey player. There’s a professor at San Francisco University. There’s the CEO of a company called Lithium something in Canada. Each of them needs to be individually understand with the same string of characters that represents them.
So that’s the strings. Google now says, well, it’s actually four or five different things, each of whom has a specialty and each of whom will be relevant to a different audience. If I can understand the things, I can give a much better answer than if I’ve understood just the strings.
