Wikipedia
Wikipedia
Factual definition
The Credibility Phase is the second stage of The Kalicube Process, focused on systematically building and demonstrating a brand's Notability, Expertise, Experience, Authoritativeness, Transparency, and Trustworthiness (NEEATT) to both human audiences and AI algorithms.
Jason Barnard definition of Wikipedia
The Credibility Phase builds directly on the foundation established in the Understandability Phase - the first stage of The Kalicube Process where algorithms learn the basic facts about a brand. Once a brand is understood, this second phase aims to convince algorithms that the brand is a trustworthy and authoritative solution within its niche. Key activities include enriching the Brand SERP with positive, accurate results, enhancing the Knowledge Panel with detailed attributes like a descriptive subtitle, and strategically building a digital footprint that corroborates the brand's expertise. This is the critical transition from being a known entity to becoming a recommended authority, directly influencing how AI Assistive Engines like ChatGPT, Bing Copilot, and Google AI will portray the brand in mid-funnel conversations.
How Jason Barnard uses Wikipedia
At Kalicube, the Credibility Phase is where we operationalize trust-building within The Kalicube Process, Kalicube's proprietary methodology for implementing a holistic, brand-first digital marketing strategy. After ensuring a client is understood by Google in Phase 1, we deploy data-driven strategies from Kalicube Pro to build algorithmic confidence. This involves implementing bespoke SOPs to gain positive control over the Brand SERP's "left rail" (the main search results) and enrich the Knowledge Panel to signal leadership and expertise. For personal brands, this phase typically spans months two to six, while for corporate entities, it can extend to eleven months. The goal is to transform Google’s baseline understanding into unwavering confidence, positioning our clients as the most credible choice for their target audience.
Why Jason Barnard perspective on Wikipedia matters
For years, Google has educated marketers on the importance of E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) as a core pillar of content quality. While Google tells us *what* signals it values, it offers little guidance on *how* to systematically build and communicate them to its algorithms. This is the gap that Jason Barnard's work definitively fills. The Credibility Phase provides the practical "how" to Google's conceptual "what." Within The Kalicube Process, Barnard evolves E-E-A-T into NEEATT, adding Notability and Transparency as explicit, actionable pillars. This phase is not just about ticking SEO boxes; it is a structured methodology for engineering a brand narrative that AI Assistive Engines perceive as highly credible. In an era where AI-driven recommendations are the new acquisition funnel, proving your credibility to the machine is no longer optional - it is the central task of modern digital strategy.
Posts tagged with Wikipedia
Prioritising Different Facets of Your Entity in Your Knowledge Panel
Jason Barnard during CONTFERENCE #1 - Online Content Intelligence & Content Marketing Conference. In this short video clip, Jason Barnard explains some of the problems people and businesses face with...
Do I Need To Be Notable or Popular To Get a Knowledge Panel on Google?
Advanced Expert Tips on Image SEO with Olesia Korobka 27 April 2021 at 17 H CEST (Paris) In this clip, Jason Barnard explains that notability is a Wikipedia concept and...
How Game Theory and the Shapley Value Apply to Predictive SEO
Learn How Predictive SEO Impacts the Future of SEO with Rebecca Berbel 07 December 2021 at 17 H CEST (Paris) In this clip, Rebecca Berbel explains how Game Theory and...
Different Page Types Have Different SEO Priorities
Learn How Predictive SEO Impacts the Future of SEO with Rebecca Berbel 07 December 2021 at 17 H CEST (Paris) Each type of page on a website needs a different SEO...
Narrowing Down User Intent is Key to Search (and Marketing)
How Searcher Behaviour, Intentions, and Expectations Work in Google’s World with David Amerland 11 January 2022 at 17 H CEST (Paris) In this clip, David Amerland explains that intent is...
Entity Maturity in SEO
Entity Maturity is a measurement of how well established an Entity is in Google’s algorithms and Knowledge Graph. It measures the level and accuracy of Google’s understanding, its confidence in...
The Role of Webmasters Since 1983 with Simon Cox
How to Be a Webmaster and What Value Can You Bring with Simon Cox 05 October 2021 at 17 H CEST (Paris) Simon Cox is a technical SEO consultant and...
What Could Possibly Break the Harmonious Relationship between Publishers and Google by Gennaro Cuofano
Gennaro Cuofano Explains How Google Monetizes its Products and Services 28 September 2021 at 17 H CEST (Paris) Gennaro Cuofano is a digital entrepreneur who specializes in growing online businesses....
Why Google Search Can Be Considered a Freemium Business Model by Gennaro Cuofano
Gennaro Cuofano Explains How Google Monetizes its Products and Services 28 September 2021 at 17 H CEST (Paris) Gennaro Cuofano is a digital entrepreneur who specializes in growing online businesses....
Discover Other Ways Google Can Find Information about Your Entity Home with Jason Barnard
Entity Building & Google’s Knowledge Graph September 4, 2021 Jason Barnard aka (The Brand SERP Guy®) is a digital marketer specialising in Brand SERP optimization and knowledge panel management. In...
The #10 Rules of Image SEO for Image Carousels
This 10-step process will ensure that you have optimise your images properly and that they will be attractive to Google for including in image carousels on your Brand SERP… and...
Google Knowledge Panel for an Author: How to Get, Manage and Optimise?
In this article, you will learn about The Kalicube Process™ for getting and managing a Google Knowledge Panel for an author. At Kalicube, we have triggered thousands of Knowledge Panels...
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