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Discover Other Ways Google Can Find Information about Your Entity Home with Jason Barnard

ByEditorial Team Reading Time: 1 minute

Entity Building & Google’s Knowledge Graph September 4, 2021

Jason Barnard aka (The Brand SERP Guy) is a digital marketer specialising in Brand SERP optimization and knowledge panel management. In this episode, Jason talks about other trusted sources that Google can search your entity home for, aside from Wikipedia.

00:00 Introducing, Jason Barnard
00:26 Wikipedia
00:41 Controlling your brand message

Editorial Team

How Will Your Brand Stay Relevant in an AI-Driven World?

ByIsabel Cabatingan Personal Brands Reading Time: 5 minutes

Staying relevant in an AI-driven world is critical for brands looking to maintain their market position and continue growing. The rise of AI-generated content, automated customer interactions, and advanced data…

BrandTech: What You Need To Know

ByJason BARNARD Digital PR and Brand Management Reading Time: 2 minutes

What is BrandTech? A simple definition of BrandTech. Branding Technology (also known as BrandTech) is a set of software solutions used by brand managers, PR agents, online reputation experts, marketers…

How Long Does It Take To See Results from Digital Marketing with Joe Pulizzi

ByEditorial Team Content Marketing, Sales and Business Reading Time: 2 minutes

Discover the 7 Step Process to Build a Digital Marketing Audience with Joe Pulizzi 19 October 2021 at 17 H CEST (Paris) In this clip, Joe Pulizzi explains that the…

Why Google’s People Also Search For (PASF) is a Major Misnomer

ByEditorial Team Brand SEO Reading Time: 1 minute

Jason Barnard: Masterclass on Google Knowledge Panels March 8, 2021 In this clip with Yaag Ganesh on The ABM Conversations, Jason talks about comparable positioning using the Knowledge Panel, and…

Entity Equivalents in SEO – What You Need to Know

ByJason BARNARD Brand SERPs, Knowledge Panels Reading Time: 3 minutes

What are Entity Equivalents in SEO? Simple Definition of Entity Equivalents An Entity is a thing (person, company, podcast, musical artists etc). An Entity equivalent is an Entity that is…

Brand SERP Tipping Point: What You Need To Know

ByBernadeth Brusola Learning Spaces, SEO - Glossary and FAQ Reading Time: 6 minutes

What is the Brand SERP Tipping Point? The Brand SERP Tipping Point is the moment when Google’s presentation of an entity accurately represents the brand message when people google the…

Entity Building & Google’s Knowledge Graph September 4, 2021

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