Brand Management
Brand Management
Definition
In marketing, brand management begins with an analysis on how a brand is currently perceived in the market, proceeds to planning how the brand should be perceived if it is to achieve its objectives and continues with ensuring that the brand is perceived as planned and secures its objectives.
Posts tagged with Brand Management
How to Become Confidently Visible (Joyan Chan and Jason Barnard)
Positioning Yourself for Success – Kalicube Knowledge Nuggets In this short video clip with Jason Barnard, Joyan Chan explains how Confident Visibility can help with Branded Search. Joyan gives valuable...
How Kalicube Implements The Kalicube Process
Kalicube implements The Kalicube Process in three phases called Understandability Credibility Deliverability™. The phases are implemented in conjunction with the brand needs, goals and resources to ensure optimal results. The...
KPIs in Brand SERP: Everything You Need To Know
What are Key Performance Indicators in Brand SERP Optimization? Key Performance Indicators (KPIs) in the context of Brand SERP optimization help quantify the success of your marketing, brand positioning and...
Personal Branding: A Guide from Kalicube
What is Personal Branding? Personal branding is how a person markets and presents themself in the world, particularly in professional circles and across digital platforms. Your personal brand defines who...
How to Build a Robust Brand Identity Online When You Have a Common Name
Google is the primary information portal in the digital ecosystem. As its algorithms grow smarter, Google regularly updates Knowledge Panels to reflect its understanding of relationships between people and businesses...
How to Grow Organic Rankings with Brand? (Kaspar Szymanski and Jason Barnard)
Integrating Brand SERP Optimization into Your SEO Strategy – Kalicube Knowledge Nuggets In this short video clip with Jason Barnard, Kaspar Szymanski explains the importance of integrating Brand SERP optimization...
From Entity Modeling to Knowledge Graph Maintenance (Jarno van Driel and Jason Barnard)
The Power of Entity Modeling – Kalicube Knowledge Nuggets In this short video clip with Jason Barnard, Jarno van Driel explains how Entity Modeling helps with Branded Search. Jarno provides...
Leveraging Your Personal Brand to Boost the Sales Process (Ed Trifone and Jason Barnard)
Building a Personal Brand: From Presentation to Genuine Engagement – Kalicube Knowledge Nuggets In this short video clip with Jason Barnard, Ed Trifone explains how Branded Search helps with the...
Leveling Up Your Content Through Regular Updates (Gaurav Sharma and Jason Barnard)
The Vital Role of Content in Branded Search – Kalicube Knowledge Nuggets In this short video clip with Jason Barnard, Gaurav Sharma explains how Leveling up Content can help with...
Improve Your Brand Authority with Newsworthy Content (Amanda Milligan and Jason Barnard)
Newsworthy Content and Dominating Your Branded Search Results – Kalicube Knowledge Nuggets In this short video clip with Jason Barnard, Amanda Milligan explains how Newsworthy Content can help with branded...
Integrated Marketing Strategies, but First, Brand! (Anika Jackson and Jason Barnard)
The Synergy Between Integrated Marketing Strategies and Branded Search – Kalicube Knowledge Nuggets In this short video clip with Jason Barnard, Anika Jackson explains how Integrated Marketing Strategies can help...
Leveraging Anthropology for Effective Content Marketing (Matt Artz and Jason Barnard)
The Reflexive Relationship Between Branded Search and Anthropology – Kalicube Knowledge Nuggets In this short video clip with Jason Barnard, Matt Artz explains how Anthropology helps with Branded Search and...