Leveraging Anthropology for Effective Content Marketing (Matt Artz and Jason Barnard)
The Reflexive Relationship Between Branded Search and Anthropology – Kalicube Knowledge Nuggets
In this short video clip with Jason Barnard, Matt Artz explains how Anthropology helps with Branded Search and how Branded Search is connected to Anthropology. Matt discusses how anthropology can help develop culturally relevant Branded Search strategies in a flywheel-like relationship, with Branded Search influencing the development of new skills and specialisations in the field of Anthropology. Watch the video right to the end.
- 00:00 Jason asks questions
- 00:38 Anthropology can help Branded Search
- 01:05 Like a flywheel they continually feed off of each other
Transcript from The Reflexive Relationship Between Branded Search and Anthropology – Kalicube Knowledge Nuggets
Jason Barnard: It would help me to better run my business from marketing perspective coz I know I’m doing that wrong, but also creating the content.
Last question is the final question for everybody. Either or of these two questions. How can anthropology help with Branded Search? How does Branded Search tie in with anthropology?
Matt Artz: It is almost like a reflexive relationship. It’s one influences the other and you almost can’t discern cause and effect or at least that’s the way I could have read the questions. I would argue that anthropology can help Branded Search, from the perspective of culturally relevant, Branded Search strategies that are grounded in research.
But then I see that reflexively influencing the specialization, you’re developing new skills, you’re positioning the specialization itself.
In a sense you’re positioning you as the individual doing that work. And they just, to me, it’s like a flywheel they continually feed off of each other. And so I don’t necessarily think they’re separate. I think they’re connected in this relationship.
Jason Barnard: Brilliant. That’s a great answer.
“This Knowledge Nugget is taken from the Branded Search (and Beyond) Podcast with Jason Barnard.”
Official event page link: https://brandedsearchandbeyond.com/20ā¦
