Leveraging Your Personal Brand to Boost the Sales Process (Ed Trifone and Jason Barnard)
Building a Personal Brand: From Presentation to Genuine Engagement – Kalicube Knowledge Nuggets
In this short video clip with Jason Barnard, Ed Trifone explains how Branded Search helps with the Sales Process and how the Sales Process helps with Branded Search. Ed emphasises the importance of personal branding and how it goes beyond technical and digital presence. He stresses the importance of presenting yourself authentically and showing sincerity when connecting with others. Watch the video right to the end.
- 00:00 Jason asks questions
- 00:47 Give and take with feedback and sometimes noise
- 01:06 The real Personal Brand is when you engage with that person
Transcript from Building a Personal Brand: From Presentation to Genuine Engagement – Kalicube Knowledge Nuggets
Jason Barnard: …that’s a brilliant conclusion, but the real conclusion is gonna be that you answer one or both of these questions.
Ed Trifone: Sure.
Jason Barnard: How does Branded Search help with the Sales Process? How does the Sales Process help with Branded Search? Off you go Ed.
Ed Trifone: Sure. I think it comes down to who you are. Who is your personality?
I think all the technological, the digital presence, your Google Business Card, just supports that because you have to present yourself through that as to who you are and when somebody watches you or reads about you.
That’s only a one way discussion. There’s not full communication, a give and take with feedback and sometimes noise to address what you’re trying to find out.
Like I’ve said to you, you’ve got to ask those questions and so demonstrating who you are as your Personal Brand is just the beginning. It’s got to pique someone’s interest. And then the real Personal Brand is when you engage with that person and “You show sincerity, You show genuineness, You show that you wanna help them” through your service or product, as long as you’ve identified that need.
Jason Barnard: Brilliant. And I would add to that, that before doing business with you, most people will Google your name…
“This Knowledge Nugget is taken from the Branded Search (and Beyond) Podcast with Jason Barnard.”
Official event page link: https://brandedsearchandbeyond.com/20…
