What Impact Does a Google Knowledge Panel Have on Your Personal Brand? (Scott Duffy)
What Impact Does a Google Knowledge Panel Have on Your Personal Brand? – Kalicube Knowledge Nuggets
In this video, Scott Duffy emphasizes the value of a Google Knowledge Panel as an essential branding tool, providing instant access to important details such as books, roles, and social media links. It functions like a digital business card, allowing users to find everything they need without additional searches. He believes the Knowledge Panel has surpassed personal websites in importance, making it a crucial asset for personal branding and business marketing. Watch the video until the end.
What you’ll learn:
00:00 Jason Barnard and Scott Duffy
00:01 What Is the Impact of Having a Well-Optimized Google Knowledge Panel for Personal Branding?
00:17 How Does a Google Knowledge Panel Help Others Discover More About You and Your Work?
00:59 How Does a Google Knowledge Panel Serve as a Valuable Branding Tool?
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Transcript from What Impact Does a Google Knowledge Panel Have on Your Personal Brand? – Kalicube Knowledge Nuggets
Scott Duffy: So the impact of having a knowledge panel that is up and working for you and defining kind of who you are and the value you bring to the market is, and by the way, this is the feedback that I get from people in the marketplace is they’re able to do a search for me. They’re able to do a search for my name.
I come up and then they’ll say things to me like, man, I didn’t know that you’d written books, but the book showed up in the knowledge panel. I didn’t know that you were, you know, you have this role that you had with, with like a major like publication as like a managing editor or a writer or contributor or whatever it was. But then I saw that there and I was able to click over and read your articles or I didn’t know what your social media was and when I did a search on Google all of it was there including a direct link to all of your social media channels.
So it’s not like the Google Knowledge Panel is just defining who you are. It’s giving people areas where they can effectively. It’s almost like a CTA, like a call to action, where now they want more. They don’t have to do
another search to find more. The answers are all right there. The links are right there and so that’s so valuable. If you’re trying to sell books they’re going to see your books. If you’re trying to sell yourself
as a social media influencer, they will see your social media channels. You know if you have a show or successful podcast that could come up as well.
So again it is like the perfect branding. I believe that a Google Knowledge Panel has surpassed a website
a personal website by far as the number one most important branding tool that you have as a business.
