What Makes the Kalicube Process Effective for Personal Branding? (The Nope Coach)
What Makes the Kalicube Process Effective for Personal Branding? – Kalicube Knowledge Nuggets
In this video, entrepreneur and CEO of Kalicube, Jason Barnard explains the Kalicube process: Understandability (clarity of who you are), Credibility (trustworthiness), and Deliverability (content readiness). He highlights how these steps help machines present you to the right audience. Watch the video until the end.
What you’ll learn:
00:00 Suzanne Culberg and Jason Barnard
00:01 What Are the Key Components of Kalicube Process?
00:26 What Should You Focus On if You Already Have a Large Digital Footprint?
01:03 Why Must the Machine Understand and Trust You in Digital Marketing?
“This Knowledge Nugget is taken from The Nope Coach with Suzanne Culberg.”
https://www.youtube.com/watch?v=rLcBloh1klU
This is your guide to educate Google, build trust, and position YOU as the ultimate solution. Download now for FREE. https://solutions.kalicube.com/the-kalicube-process-has-solved-digital-marketing
Transcript from What Makes the Kalicube Process Effective for Personal Branding? – Kalicube Knowledge Nuggets
Jason Barnard: Yeah, the process is universal. It’s always the same for everybody. Understandability, Credibility, Deliverability. Understandability is, does the machine understand who you are, what you do,
which audience you serve? Credibility is, does it believe that you’re a credible solution for its users,
the subset of its users, who your audience. And Deliverability is, does it have the content from you that allows it to deliver you in front of the subset of their users? Who your audience. So, if you’ve already got a huge digital footprint, the Deliverability part is in place. It’s Understandability and Credibility the machine hasn’t got. So we just build those two and as we do it, we use all the content you’ve got to create that
Understandability and the Credibility. And at that point, you don’t need the Deliverability part from us
unless you want to push further. If you’ve got nothing, we would start with the Understandability, then the Credibility, then we would help you do the Deliverability, creating that content that gets you out there in front of your audience.
So the process is always the same in that order. If it doesn’t understand who you are and doesn’t believe you’re credible, it will not present you to its users as a solution to their problem. So you need it to understand first because it doesn’t understand. It can’t apply Credibility. If it can’t apply Credibility and understand who you are, it won’t deliver you, and it’s as simple as that. So, the process is always the same,
whatever you’re trying to do, and that’s what I love about this is that it’s taken me 12 years to get here,
but I’ve nailed it down to, I mean, it sounds like a lot, 60 pages. But for your entire digital marketing strategy
for a person or a brand, 60 pages is short and it works.
