How Can You Guide Machines to Focus on Your Personal Brand? (Talking with the Experts)
How Can You Guide Machines to Focus on Your Personal Brand? – Kalicube Knowledge Nuggets
In this video, entrepreneur and CEO of Kalicube, Jason Barnard explains how to shape your online presence so that search engines know what to focus on, whether it’s your business or passion project. He shares his journey from being known as a cartoon voice actor to becoming recognized as a digital marketer, offering tips for building a clear, targeted digital reputation.
What you’ll learn:
00:00 Rose Davidson and Jason Barnard
00:01 How Can You Effectively Manage Your Online Presence Across Multiple Projects to Attract the Right Audience?
00:43 Why You Should Begin Focusing On Improving Your Online Reputation?
01:13 What Jason Barnard Has Developed To Help People Take Control Of Their Online Reputation?
“This Knowledge Nugget is taken from Talking with the Experts with Rose Davidson.” https://www.youtube.com/watch?v=0vBYADe7-Qg
This is your guide to educate Google, build trust, and position YOU as the ultimate solution. Download now for FREE. https://solutions.kalicube.com/the-kalicube-process-has-solved-digital-marketing
Transcript from How Can You Guide Machines to Focus on Your Personal Brand? – Kalicube Knowledge Nuggets
Jason Barnard: We all have multiple facets. You’ve got a passion project, you’ve got a business, you’ve got a podcast. You need to help the machines understand which is the one they should be focusing on. If you want them to bring the right people to your door, they need to know which one to focus on. If you want them to represent you primarily as a business person,
you need to educate them that the passion project exists and it’s you, but it’s secondary.
And as you rightly said, that depends on how you present these things on your website and how much they’re prioritized on your website and then how they’re prioritized in the digital ecosystem, your digital footprint around the world. So, yes, give them the right focus and we come right back to the beginning.
So I set about changing Google’s perception of me to become a digital marketer. And in the last twelve years I’ve developed this very simple process, obviously going along a very complex route with lots of mishaps and problems and mistakes to figure out in this immensely complex world, how do I create a system that is very simple, that anybody can implement, that allows them to take control and get self determination in an AI world. And I’ve done it.
