Brand SERP Optimisation and Knowledge Panel Management
Jason Barnard (The Brand SERP Guy) is a digital marketer specialising in Brand SERP optimization and knowledge panel management. In this episode, he explains where the search focus lies between machine learning (ML) and artificial intelligence (AI).
00:00 Jason Barnard
00:07 Artificial Intelligence (AI)
00:14 Machine Learning (ML)
The Brand SERP Guy
Jason Barnard (The Brand SERP Guy) is an author and digital marketing consultant. He specialises in Brand SERP optimisation and Knowledge Panel management.
Author:
Jason's first book, The Fundamentals of Brand SERPs for Business, was published in January 2022. He regularly publishes articles on leading digital marketing publications such as Search Engine Journal and Search Engine Land and regularly writes for others including Wordlift, SE Ranking, SEMrush, Search Engine Watch, Searchmetrics and Trustpilot.
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