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Indexing and Crawling: what you should know September 23, 2021

Dawn Anderson is an SEO strategy consultant and managing director of Bertey Agency. In this video interview with Jason Barnard, she talks about what we can expect from SEO (Search Engine Optimisation) in the next 5 – 10 years.

00:00 Introducing, Dawn Anderson
00:21 Data-driven SEO in the future
01:06 Serverless things in the future

Transcript

Not just theoretical, I do work in SEO everyday. That was a terrible misrepresentation. I do apologize.

No problem. What I would say is I believe it will go much more data-driven, a lot more of the content will be data-driven content out there and, as Fabrice is alluded, to, I feel that it will be much more of an extraction layer going on from search engines to actually extract I think there’ll be obviously increasing amounts of supervised and semi-supervised machine learning going on in search. Has to be because it’s growing constantly and how far can you go without switching on more and more machine learning? I think there’ll be more and more of the natural language stuff.

I think there’ll be some serverless stuff, I’ve seen serverless things going on funnily enough in the natural language space. Obviously efficiencies – I think there’ll be a lot of focus on trying to be more efficient ultimately, because that does seem to be a huge issue particularly with the environmental concerns.

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