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How to integrate SEO into your digital strategy May 4, 2021

Jason Barnard (The Brand SERP Guy) is a digital marketer specialising in Brand SERP optimization and knowledge panel management. In this video interview, Jason explains the limited ability of machine to understand poetry, humour, and irony (three examples that Google cannot easily decipher). And how we should simply need to adapt our writing to accommodate this limitation.

00:00 Jason Barnard
00:17 Limits of machines

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