Kalicube at the #DMWF Global 2024

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The Digital Marketing World Forum (DMWF) Global 2024 successfully concluded on June 26, 2024, at Olympia National in London. The event brought together over 2,500 senior marketing professionals from around the globe, marking it as a significant gathering for the future of marketing technology.

Building on a 14-year history, DMWF has consistently united the worldwide marketing community through its events in London, New York, Amsterdam, and Singapore. The #DMWF Conference & Expo World Series is renowned for providing top-level strategic content and digital marketing insights. 

This year’s event in London continued this tradition by exploring how to engage customers, manage brand perceptions, and open untapped audiences through diverse media channels.

Event Overview

Over two days, attendees immersed themselves in a wealth of knowledge shared by more than 120 inspiring speakers. The conference covered a wide array of key topics crucial to the contemporary marketing landscape. 

Here are the snapshots during the first day of #DMWF 2024.

The topics were Data, CRM & Insights, Digital Transformation & Leadership, Content Marketing & Video, Social Media & Community Marketing, Customer Experience, Email & Automation, eCommerce & Omnichannel Marketing, Mobile Marketing & Advertising, Digital Brand & Communication Strategy, Influencer & Affiliate Marketing, and AI & Marketing Automation.Click here to see the full #DMWF 2024 Agenda.

Day 1 

Building Consumer-Centric BrandsRuchika Kalra, Brand DirectorLastminute.com
Leveraging AI: Current Trends, Insights and Strategies for Social Media MarketingAntony Cousins, VP AI StrategyBrandwatch
Panel: Growing your communityGareth Turner, FounderBig Black Door
Megan Leigh, Content & Community ManagerMooncup
Paris Richardson, Senior Trade Marketing & Community ManagerTrinny London
Claire Ferreira, FounderMums in Marketing (MiMs)
Influencers are changing how we buy – but is your brand ready to change how it sells?Cat Anderson, Director, International MarketingSprout Social
A definitive guide to detangling the complex social media scenario in 2024Roberta Cianetti, Senior Digital Executive – MBA
From Abracadabra to Applause: Mastering Microvideo for Social Media SuccessAlexandra Caceres, Head of US MarketingMetricool
Panel : How to navigate changing social platformsAlvin Gunputh, Social Media LeadThredd
Mary Murphy, Senior Marketing DirectorDash Hudson
Claire Hubble, Head of AudienceI newspaper
Nicholas Kowalski, Senior Manager Global Media Analytics,McCormick & Company
Jody Smith, Head of Creative VideoLADbible Group
Vik Khagram, Head of Influencer MarketingKetchum
The Distinctiveness ChoiceMarcus Foley, Co-FounderTommy
How influencers are transforming media strategyEsme Rice, Worldwide Influencer Practice LeadMindshare
Panel: How will social media evolve in 2024 and beyondAlvin Gunputh, Social Media LeadThredd
Maddalena Bogazzi, Paid Social Business DirectorZenith – Publicis Media
Liam Lodge, Global Head of Social Media, Hotels.comExpedia Group
Cat Anderson, Director, International MarketingSprout Social
Roberta Cianetti, Senior Digital Executive – MBA
Storytelling: Interactive content whilst pioneering a 1st class customer experienceElinor Miansarow, Brand & Partnership Lead
Joshua Fray, Head of CreativeWild
The Audience-First Playbook: drive impact & relevance for your campaigns & contentOryelle Clements, Associate Research Director
Rob Parkin, SVP of Research & Insight
Pulsar Platform
Panel: Standing out from the crowd with video contentAlvin Gunputh, Social Media Lead, Thredd
Kaitlyn Pearce, Head of Branded Content, UK, Audio Network
Nicole Petkova, Brand Manager, Look Fabulous Forever
Annie Masciavè, Head of Creative, Production Vinted
Carla Boyd, Senior Social Media & Content Marketing Manager, Cineworld Cinemas
The Future of Media InterfacesArthur O’Neill, Joint Head of Invention WorldwideMindshare
Content Marketing Playbook: 2024’s Must-Know Trends & InsightsRobb Miller, VP of SalesIssuu
Panel: Diversifying your content strategyVanessa Buendia, Founder & CEO
Laura Shehata, Creative Director, Previous Paid Media Creative Lead, Ex. FarfetchWELLTECH
Joshua Fray, Head of CreativeWild
Karla Hernández Zaldívar, Global Social Media Insights ManagerBooking.com
Natalie Nightingale, Head of Creative and Content, Post Office
Janis Thomas, Managing DirectorLook Fabulous Forever
From Clicks to Conversion: Mastering Content for Social & Digital Platforms for Maximum ImpactVanessa Buendia, Founder & CEO
Elevating Performance: leveraging UGC trends for Men’s Fashion Categories at VintedAnnie Masciavè, Head of Creative Production, Vinted
More content, flat budget? How to smartly use creators to feed your content marketing plansJoshua Wood, Business Development Director, Territory Influence
Panel: Less Content, More Impact?Will Bonaddio ,Chief Marketing Officer, August
Jenna Rak, Senior Director of Audience Development, Social Media and Analytics VOGUE, Condé Nast
Hyacinth Guelas, B2B Senior Social Media Manager – Associate Director, Savills
Giuseppe Baidoo, Founder & CEO, Gusto Snacks
Inga Batur, Head of Content, Zavarovalnica Triglav
Post-cookie to postcode. Marrying postcode data with spatial datasets and behavioural science to make better content and commsJennie Roper, Head of Intelligence, (OOH)GroupM
Using AI & Data to Drive Business OutcomesRicky Chopra, Global Digital Business Director, Zenith
Jon Reilly, Co-Founder and CEO, Akkio
Panel: Cookie-less Future: How Data Driven Marketing Will ChangeDuncan MacRae, Editor In Chief, MarketingTech
Benjamin Tatton-Brown, Global Vice President, Agency Partnerships Adlook
Jennie Roper, Head of Intelligence, (OOH)GroupM
Paul Wright, Head of Advertising International, Uber
Nicholas Kowalski, Senior Manager, Global Media Analytics, McCormick & Company
Unlocking Fresh Consumer Insights in Marketing with Gen AIOlaf Lenzmann, Co-Founder + Chief Innovation & Product Officer, Market Logic Software
Sacrificing Reach for Certainty: The Value of MeasurementIan Gibbs, Insight & Planning Director, DMA
AI in today’s performance marketing – Miro Case StudyIdo Wiesenberg, CEO and CO-Founder, Voyantis
Panel: Translating Marketing Insights into Actionable Strategies Duncan MacRae, Editor In Chief, Marketing Tech
Paula Ximena Mejia, VP Enterprise Marketing, WIX
Susan Walsh, Founder and Mistress of Data The Classification Guru
Patrick Zinga, Digital Media, Data & MarTech Lead, Heineken UK
Affordable Marketing ROI Measurement After The Cookie Has CrumbledSpencer Wilcox, Founder, Everybody Eats
The AI Revolution: Marketer’s Greatest Ally or AdversaryLaura Murphy, CEO, Amplify Analytix
Marketing insights into Gen Z and Millennial consumersRufus Bazley, B2B Marketing Director, UNiDAYS
Panel: Unlocking the power of Data and AIAshok Jashapara, Professor & Chair of Innovation Studies Royal Holloway,
University of London
Chris Sinclair, Head of Product & Sensory Optimisation NIQ BASES
Mohammad Nur-A-Alam, CEO, GreentecAI
Karla Hernández Zaldívar, Global Social Media Insights ManagerBooking.com
Maximus Ndaboka ,Global Data Management & Operations Transformation Manager, PepsiCo
Grace Zheng, Founder, GRACE ZHENG CO., LTD
Attracting Gen-Z As Consumers And Employees By Setting A New Standard Of Customer ExcellenceCarl McCartney, Customer Experience Director, Les Mills
Beyond Sci-Fi: AI’s Transformative Role in Elevating the Digital ExperienceAsya Ivanova, Manager, Product Marketing Progress
Panel: Elevating Customer Journeys in 2024: Strategies for SuccessAshik Ashokan, Head of APAC Advisory, WARC
Jenniffer Camacho, Mobile Product Lead, Nespresso
Frederic Marc, Director of Design & Research, loveholidays
Matthew Harwood, Head of Customer Communications, NatWest Group
Mahmoud Hazem, Customer Experience & Omni-Channel Lead – UK&I, GSK
The Science of LoyaltyJim Rudall, GM of EMEA, Intuit Mailchimp
AI Experience: Driving Scalability through automationNina Chandé, Global Procurement Portfolio Lead, Digital Marketing & MediaUnilever
Panel: The power of automation and personalisationDuarte Garrido, Fractional CMO/VP Marketing, Connectd
John Lamphiere, Senior Vice President of Global New Business and GrowthActiveCampaign
Natalie Stamoulatos, VP, Global Customer Success, Celtra
Nicholas Greatrex, Chief Marketing OfficerTFG Brands London
Mahmoud Hazem, Customer Experience & Omni-Channel Lead – UK&I, GSK
James Dolling, Head of Customer Proposition, Arriva Rail London
Unpacking Segmentation: The Road from Demographics to Psychographics and BeyondJimmy Newson, FounderJimmy Newson Consulting | Moving Forward Small Business
The Latest Trends in Email Marketing and How They Can Shape Your BusinessGrace Roberts, Content MarketerDeployteq
Susan Corless, Client Services DirectorTwentyCi
Robin de Wouters, Communication and Commercial Director, FEDMA
IKEA’s Digital Transformation JourneyBassam Sabry, Global VP, Digital CountriesIKEA Retail (Ingka Group)
Marketing or Social Science? Invoking the Human Element in a Data-Driven WorldIzabela Misiorny, Chief Marketing OfficerSiteimprove
Panel: Harnessing innovation in your digital strategyCourtney Cesari, Moderator, Global Brand Strategist & Consultant
Danny Weitzkorn, Managing Partner,Starcom
Gail Lyon, Head of Product, Co-op Food
Dipesh Patel, Beauty & Wellbeing Digital Commerce, Media and Digital Marketing Lead Europe, MET & ANZ, Unilever
Caroline Harrison, Head of Digital MarketingHSBC
Zara Nethersole, Head of MarketingSafenames
How AI will change the future of searchAimee Metcalf, Senior Organic Performance Manager, ROAST
John Campbell, Head of InnovationROAST
“I DON”T LIKE IT” Subjectivity In Our Digital WorldNick Goodchild, VP, Global Creative Marketing, Tommy Hilfiger
Panel: Future proofing: what is the role of the modern CMOCourtney Cesari, Moderator, Global Brand Strategist & Consultant
Teddy Robinson, Chief Marketing OfficerGrind
Marisa Thomas, CMO, Good-LoopMiranda Glover, Chief Marketing OfficerUNRVLD
Will Bonaddio, Chief Marketing Officer, AugustGonzalo Garcia Villanueva, Chief Marketing Officer
Future-Proofing Your Ad Measurement StrategyIgor Skokan, Marketing Science DirectorMeta
How do you get from Marketing Director to Managing Director?Janis Thomas, Managing Director, Look Fabulous Forever
Panel: Digital Transformation Roadmap for 2024 and beyondJohn Lyons, Fractional CMO and coach
Deepankar Biswas, CEO & Co-FounderClearTrust
Duncan Thomas, CEO, Pomegranate Media
Ruben Bell, Head of Engineering Delivery Optimisation & Global Digital Demand & Delivery, Vodafone

Day 2 (26 June 2024)

Brand & Demand Marketing: 5 key principles to growthAmrita LalSenior Client Solutions ManagerLinkedIn
Panel: Building the backbone of your brandValentina FilletteCustomer Success ManagerFrontifyJames SandbrookCo-founderThe Marketing MeetupTia McPheeGlobal Brand & Partnerships DirectorFinancial Times
The Single Strategy that will Increase Revenues for your Company and boost your CareerJason Barnard(The Brand SERP Guy), CEO and FounderKalicube
Panel: Using comms as a competitive advantage in 2024Bee PatelGlobal Director Brand & CommunicationsAlphaSightsHolly ChapmanHead of BrandPapierChristian d’IppolitoHead of Marketing & DevelopmentSteel WarriorsSello AglamazGroup Director DTC CommerceOmnicom Transact
The Death of Brand Loyalty, and the future of authentic brand buildingOana Leonte, Founderunmtchdbrands, Former Marketing Director PUMA
When Creativity becomes commodity, Brand Governance within the era of AISusanne FranzChief Marketing OfficerVolkswagen
Standing out in a noisy marketChristian d’IppolitoHead of Marketing & DevelopmentSteel Warriors
Panel: Building a successful Full-Funnel Marketing StrategyGareth TurnerFounderBig Black DoorLisa EatonCEO and FounderFabric AcademyVittorio BoccaneraSenior Growth ManagerMonzo BankAlexandra IlliashovaHead of Integrated Brand CommunicationsDanone BENELUXJanis ThomasManaging DirectorLook Fabulous Forever
How (Challenger) Brands GrowDuarte GarridoFractional CMO/VP MarketingConnectd
Fireside Chat: How to manage marketing agencies and the pitching processGareth TurnerFounderBig Black DoorCharlotte StavrouFounder & CEOSevenSix AgencyWill BonaddioChief Marketing OfficerAugustMarcus FoleyCo-FounderTommy
Panel: A Purpose-Driven Marketing StrategyAndrew CanterGlobal ChairmanBCMA (Branded Content Marketing Association)Susanne FranzChief Marketing OfficerVolkswagenLucy MerrittHead of Communications & MarketingSES WaterOana LeonteFounderunmtchdbrands, former marketing director PUMANikki ConstantineSenior Marketing DirectorMambu
The value of creating and maintaining a Direct to Consumer webshopAlexandra Illiashova, Head of Integrated Brand CommunicationsDanone BENELUX
Personalised EcommerceMark Howard, Head of Digital and E-commerce, Tony’s Chocolonely
Panel: E-Commerce Express – Keeping up ever changing consumer behaviours
Courtney CesariModerator, Global Brand Strategist & ConsultantPierre BerthierFounderEmazing-retailingGiovanni PupoHead of E-Comm Media EuropeLiptonHarmony MurphySenior Advertising Head, Retail Sector UKGoogleRaman Dhaliwal-JanjuaHead of Digital PerformanceToolstationNick KingMarket research and Insight DirectorAuto Trader PLC
Out with the old, and in with new – thinking like a startup to unlock future growthJosh LewisHead of Growth & CustomerG Spot Drinks
Panel: Discussing the era of seamless omnichannel strategyJohn LyonsFractional CMO and coachAdonis AraujoRetail Media LeadStarcom UKJames WatsonMarketing Director Oral Care & Women’s Health Northern EuropeKenvueJosh LewisHead of Growth & CustomerG Spot DrinksSivan EinsteinHead of Specialty Omnichannel RetailGoogle
Martin AndersenDigital Marketing Head
The Future of Digital CommercePaul StringerHead of ContentWARC
Forces of changeNick KingMarket research and Insight DirectorAuto Trader PLC
Panel: Growing your eCommerce Presence – Strategies and TacticsYolanda ValeryIndependent Consultant – Digital MarketingStephanie JaffreGlobal SVP Digital Marketing & eCommerce | Premium, Midscale & Economy BrandsAccorAnuradha DeSenior Ecommerce and Digital Marketing LeaderAoife O’TooleGlobal Head of Marketing, Display & Paid SocialSkyscanner
Influencer & Creator Marketing
The power of TikTok and engaging with GenZEmily DriscollHead of Data, Intellience and PlanningLADbible Group
Influencing E-shopping – the state of ecommerce and TikTok ShopKaty BennettSales Director UK&IFoxintelligence by NielsenIQ
Measuring ROI: Key to Influencer Marketing SuccessMichael LeeChief Business OfficerPhylloDhruv KapuriaDirector – Product MarketingPhyllo
Panel: Data vs People – the harmonious influencer strategyGordon GlenisterGlobal Head of Influencer MarketingBCMAAdrienne SpringerSr. Services ConsultantTraackrGayathri NagarajanBusiness Development DirectorThisThat, Ex UnileverJessica DanteFounderLove and LondonPaige SmithInfluencer LeadSKYChloë DownesFounder & CEOSHFT
Best Practices When Working with InfluencersSydney BautistaJunior Talent ManagerSHFT
How Much Are Influencers Worth?Charlotte StavrouFounder & CEOSevenSix Agency
Sex, lies and influencer marketingPierre CassutoChief Marketing OfficerHumanz
Panel: Riding the Wave of Influence: The Impact of Influencer MarketingGordon GlenisterGlobal Head of Influencer MarketingBCMAZina AlfaGrowth LeadWeArismaAmie CaswellHead of Social Media and CreatorsLickGiang CaoInfluencer & Social Media ManagerSamsung ElectronicsEd WilsonBrand Partnership ManagerTikTokAgata NarkowiczInfluencer Marketing Business DirectorPublicis Media
5 Hacks To Going Viral on TikTok!Luke VernonContent CreatorOliver SegallAgency DirectorConnect Management
Fireside chat: The Creator Equation: Finding the Right Balance for Marketers and CreatorsGordon GlenisterGlobal Head of Influencer MarketingBCMAMegan Rose LaneCreator@megan_rose_laneCat Sims (aka NotSoSmugNow)CreatornotsosmugnowChloë DownesFounder & CEOSHFT
AI in Influencer Marketing: Balancing Automation with AuthenticityAsavari MoonCEO & FounderFuture Female Marketers
Unlocking Moment-Based Magic: Driving Deeper Customer Engagement Through Contextual JourneysPaul WrightHead of Advertising InternationalUber
Building a Sustainable Growth Model for Your AppMike RhodesFounder and CEOConsultMyApp
Importance of SEO to support holistic marketing strategies & the rise of non-traditional search platformsAndrew FoxHead of Digital & Paid MarketingAvivaJessica RedmanCEO and FounderDidgeheads
Mobile Growth at B&Q: How Our App Fuels Omnichannel SuccessRishan WeerakoonStrategy Growth DirectorYodel MobileJennifer WarrenMobile Apps Marketing LeadB&Q
Fireside chat – The future of advertising: can AI help boost consumer trust?Enrico GirottoHead of PolicyFEDMANathalie LaneretVP Government Affairs and Public PolicyCriteoGuy ParkerChief ExecutiveAdvertising Standards Authority UK (ASA)
Panel: The Age of Mobile with the Modern Mobile Consumer – Trends, Predictions & StrategiesMegan DeanStrategy Growth DirectorYodel MobileTeddy TepavicharovaDirector, Programmatic Strategy (UK)Condé NastEugene KuznetsovProduct LeadHolland & BarrettIain RussellHead of Performance Marketingmoneyhub
Panel: Unforgettable Impact: How overcoming the McNamara Fallacy will unlock your media budget’s true potentialEmily WestworthMedia Effectiveness LeadSamsung UKPeter GrantHead of Media EffectivenessBoots UKAlex CheesemanHead of Enterprise Brands Northern EuropeOutbrainSeb BardinShopper Experience Marketing DirectorThe Coca-Cola Company
Transforming a Mobile Commerce ProductJenniffer CamachoMobile Product LeadNespresso
Panel: Unveiling 2024 SEO Trends and Crafting Holistic Strategies for Enhanced RankingsLiraz PostanChief Executive OfficerBrainZ DigitalIan IrvingLead SEO & ASO SpecialistBBCAntonis KonstantinidisHead of SEOCharlotte TilburyDavid MasonSenior SEO AnalystHostelworldAndrew FoxHead of Digital & Paid MarketingAvivaJessica RedmanCEO and FounderDidgeheads
AI & Marketing Automation
Leading with creativity: The human-AI collab in marketing innovationSabrina GoddenGlobal Creative DirectorVodafone
Unleashing the Power of Generative AI for Precision AdvertisingSabrina GoddenGlobal Creative DirectorVodafone
How to Dominate Organic Traffic with Micro KeywordsMiikka AralaPartner | Head of Global SalesWP SEO AI
Panel: From personalisation to productivity – how to utilise AI in your marketing strategyJimmy NewsonFounderJimmy Newson Consulting | Moving Forward Small BusinessAisha KhanDigital Transformation & Strategic Marketing DirectorTevaOlaf LenzmannCo-Founder + Chief Innovation & Product OfficerMarket Logic SoftwareAsavari MoonCEO & FounderFuture Female MarketersSabrina GoddenGlobal Creative DirectorVodafoneQaiser BachaniConsumer Experience Lead, Europe & Global BrandsMondelēz International
AI-powered storytellingElliot RaynerDirector Marketing & GrowthOWOW Agency
Automating Global Success with PhilipsMichiel BlonkFounder & CEOCapeEdwin DriehuijsProduct OwnerPhilips
How to get in bed with your consumers (with AI interviewing)Anna KupriyanovaSenior MarketerFastuna.com and Yasna.ai
Panel: How AI is disrupting the Marketing IndustryJimmy NewsonFounderJimmy Newson Consulting | Moving Forward Small BusinessJacky ResnikContent Design Senior ManagerJosh DinerHead of Product MarketingInfobipVerena PapikCEOShaykElliot RaynerDirector Marketing & GrowthOWOW AgencyRachel AldighieriManaging DirectorDMA
Revolutionizing Lead Generation: Harnessing AI and Gamification for Unparalleled EngagementJimmy NewsonFounderJimmy Newson Consulting | Moving Forward Small Business
Digital Shelf Excellence powered by automation and AISwagat ChoudhuryGlobal Director – Perfect Store OnlineMars
The Future of Business: AI and Data Analytics as Catalysts for GrowthMaximus NdabokaGlobal Data Management & Operations Transformation ManagerPepsiCo

Sessions and Activities

Innovative Exhibitions

The conference boasted an impressive exhibition floor with over 130 exhibitors showcasing the latest advancements in marketing technology. These market-defining solution providers presented cutting-edge tools and platforms designed to enhance marketing performance and drive digital transformation.

Jason Barnard at the Kalicube Booth

Networking Opportunities

A highlight of DMWF Global 2024 was the networking opportunities. The event facilitated numerous interactions among marketing professionals through a dedicated networking app, enabling participants to forge valuable connections and discuss industry trends. The networking party further enriched the experience, allowing attendees to engage with sponsors, speakers, and peers in a more relaxed setting.

Inspiring Content

The content delivered at the forum aimed to inspire and inform, ensuring marketers left with a deeper understanding of the rapidly evolving digital landscape. Sessions on AI and Marketing Automation, in particular, drew significant interest, reflecting the growing importance of these technologies in modern marketing strategies.

Sponsorship Opportunities

In addition to the comprehensive conference program, the event offered various sponsorship opportunities. These included one-on-one introductions, speaking opportunities both in-person and virtually, guaranteed lead generation, and content promotion. Sponsors found these opportunities valuable for increasing their visibility and connecting with potential clients and partners.For this year’s DMWF, Kalicube was among silver sponsors of the event.

Key Highlights: Jason Barnard’s Session

Jason Barnard, entrepreneur and CEOof Kalicube, delivered a compelling talk on Digital Brand & Communication Strategy. On Day 2 at 10:30 AM, Jason presented “The Single Strategy that will Increase Revenues for your Company and Boost your Career,” captivating the audience with his insights. 

Jason Barnard snapshots during his presentation

Jason and the Kalicube team also prepared Kalicube Merch such as Tote Bags, Water Bottles, Pens, Mugs, Throw Pillows, and the book The Fundamental of Brand SERPs as prizes during his session, adding an engaging element to his presentation.


DMWF Global 2024 proved to be a vital platform for sharing knowledge and fostering innovation within the marketing community. The event not only highlighted current trends but also provided a glimpse into the future of digital marketing.

Attendees left the DMWF Global 2024 with fresh ideas, new contacts, and a renewed sense of purpose to implement the latest digital marketing strategies within their organizations. The success of the event underscored the importance of staying ahead in a rapidly evolving industry and the value of coming together to share collective wisdom and experience.

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