Domain Names as Brand Assets (Tatiana Bonneau and Jason Barnard)


Brand Consistency and Simplicity with the Customer in Mind – Kalicube Knowledge Nuggets

In this short video clip, Tatiana Bonneau explains how domain names as brand assets help with Branded Search. Tatiana emphasises the importance of customer-centric ideas, consistency, and simplicity in creating content, branding and marketing that resonates with viewers. She also talks about how Jason Barnard approaches Google differently than others. Interesting! Watch the video right to the end.

  • 00:00 Jason asks questions
  • 01:07 You tell Google what needs to happen
  • 01:28 Branding and marketing is consistency and simplicity
  • 01:35 Do things with your customer in mind, not with the algorithm

Transcript from Brand Consistency and Simplicity with the Customer in Mind – Kalicube Knowledge Nuggets

Jason Barnard: Before we invented the name of the podcast, so that was easy then it cost me $15. Last question, answer one or both of these questions.

Question 1: How can your specialization help with Branded Search?
Question 2: How does Branded Search tie in with your specialization?

Tatiana Bonneau: I’ll probably gonna mash them up.

Jason Barnard: Okay. Brilliant. First guest of the year doesn’t answer either questions. She answers both at the same time. Brilliant.

Tatiana Bonneau: Yeah, no. Well, Branded Search and I think why I like what you do is because for a lot of people SEO is like that mystery thing that Google decides to do and algorithms and this and that and so many people, so many entrepreneurs approach it as; What do I need to do? What does Google say I need to do? And honestly, you were the first person when I had you on my show that made me think, hold on a minute. It’s the other way around. It’s you telling Google what needs to happen. In that respect, having that domain name and generally a huge part of that is consistency which with Branding and Marketing generally…

Jason Barnard: Yeah.

Tatiana Bonneau: is very important. And I think, that’s where it all ties in. It really is about “consistency”. It is about simplicity and it is about

Jason Barnard: Yeah.

Tatiana Bonneau: Doing things that are with your customer in mind not with the algorithm and whoever people are like so going crazy about it that they forget that ultimately, you are creating content, you’re coming up with your name, you are creating whatever blogs, visuals, everything for your customer and you have to make their life simple. And it has to be consistent coz otherwise it’s confusing. Which is brilliant.

“This Knowledge Nugget is taken from the Branded Search (and Beyond) Podcast with Jason Barnard.”

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