Brand SERPS and How to Boost Them Episode 142 Confident Live Marketing Show by Ian Anderson Gray 7th January 2022
To see what Google shows on the Search Engine Results Page for a search on their personal or company name, many people use a VPN to fake their location. VPN cost money and can be slow. Did you know that you can fake your location and see those Google results for your name without a VPN? In this clip, Jason Barnard explains two ways: firstly, a Chrome extension the extension and secondly the Kalicube Pro SaaS platform that tracks Brand SERPs.
00:00 SERP change depending on location
00:37 Importance of GS Locator to Google Search
01:12 Kalicube Pro tracks Brand SERPs
02:05 Google is personalising SERPs
Transcript from: How Can You See the Google Result for Your Name Anywhere in the World?
If I search for something, I’d get the same results as if somebody else was searching for it in this country and probably the same in the US. It wasn’t personalized and there wasn’t a difference in terms of where you are located.
These days, our results change, our SERP change depending on our location and a lot of other things. How do I find out what my search results are in America if I’m based in the UK? How do I know?
Right. Well, there’s a lovely little plugin called GS Locator that fakes your location for Google. So there are multiple choices. Number one, a lot of people say, “Oh, I need to VPN! A virtual private network which allows me to connect to Google through America, for example.” You would have to pay for that. And it can be a little bit slow. There’s a Chrome plugin called GS Locator that I use a lot. That was Andy Simpson who recommended that to me. And it allows you to fake your location to anywhere in the world, to the tiniest little degree. And it will show you those results just on Google. And that’s incredibly useful.
And I’ve built a platform called Kalicube Pro, where in fact, we track Brand SERPs. We track what appears when somebody searches your name and you can choose five different locations either in your country, different towns or in the world and track what’s actually appearing and those are neutral results, which is interesting too, because you made that point is that my results on Chrome when I’m logged into Google will be slightly different if I’m using an incognito window or if somebody else is searching.
And one thing I would suggest is that don’t get overexcited, (not you personally, obviously, but in general) about the idea that Google is incredibly personalizing each and every result right now. That isn’t really the case. It’s personalizing some aspects, but not a great deal, not something incredibly significant that may well change over time(they’re talking about what they call the topic layer, which I won’t go into) but it would seem that they’re moving towards more of a personalized search but right now it’s not as impactful as some people would have us believe. That’s really interesting. Yeah. Cause it does feel like it’s quite a radical change, but from what you’re saying it’s not. Kalicube Pro! Just tell us a bit more about that and how do you spell it? So that people can find out more about it. Now, if I can spell it. I think it’s K-A-L-I-C-U-B-E and then a space and then P-R-O and it’s a platform that I’ve built because I’m tracking Knowledge Panels and Brand SERPs.