Kalicube at the #DMWF North America 2024
Kalicube has once again solidified its position as a leader in digital branding at DMWF North America 2024. Held on September 26-27, 2024, at the Marriott Marquis in New York, the event gathered top industry professionals from across the globe. This year’s forum was an ideal setting for businesses seeking to explore the latest in digital marketing, particularly in AI-driven strategies, content marketing, and brand management.
Kalicube, led by Jason Barnard, not only took the spotlight as a sponsor but also delivered insightful talks on the importance of controlling your online brand narrative.
DMWF North America 2024, A Standout Event
The Digital Marketing World Forum (DMWF) North America is known for delivering cutting-edge discussions that shape the future of digital marketing. This year’s event didn’t disappoint, featuring two distinct tracks that allowed attendees to customize their learning experience:
- Track One covered essential topics such as Data, CRM & Insights, eCommerce & Omnichannel strategies, AI & Marketing Automation, Digital Transformation & Leadership, Customer Experience, Email & Automation, and Mobile Marketing & Advertising.
- Track Two focused on Influencer, Affiliate & Creator Marketing, Content & Video Marketing, Social Media & Community Marketing, and Digital Brand Strategy & Communications.
With more than 50 speakers, 600+ marketing professionals, and over 40 exhibitors, DMWF 2024 provided a rich tapestry of insights tailored to meet the demands of modern marketers.
Speakers (Track 1)
| Topic | Speaker |
| Unboxing AI, how to unleash the power of AI to unlock customer insights | Ashutosh Katiyar – Executive Director, Commercial Insights & Analytics, Ophthalmology Regeneron Arvind Balasundaram – Executive Director, Commercial Insights & Analytics Regeneron |
| Google’s fuzziness about cookies is actually a missed opportunity for something awesome | Jim Daily- Executive advisor Adlook Stanisław Grabowski – VP of Brand Strategy Adlook |
| Omnichannel Marketing Mastery: Overcoming Pitfalls and Driving Impact | Franni Segal – Sr. Measurement Strategy Lead Quantcast |
| Unpacking Segmentation: The Road from Demographics to Psychographics and Beyond | Jimmy Newson – Founder Jimmy Newson Consulting | Moving Forward Small Business |
| Maintaining Email Marketing ROI in 2024 and Beyond | Kevin Vaudry – Sr. Director, Sales and Marketing Campaigner |
| Unlock the Future with Predictive AI | Peleg Israeli – CRO Voyantis |
| Putting AI to Work to Get Better Campaign Performance | Justin Canning – Head of Agency Partnerships Akkio Craig Wisneski – Head of Product & Program Management, Akkio Luis Caballero – Global Group Vice President, Data Huge Victoria Milo – SVP, Media Solutions & Emerging Technology, Monks |
| The anatomy of virality: How Rows launched an AI product that went viral, got 100k sign ups and what you can learn from it | Humberto Ayres Pereira – Co-Founder and CEO Rows |
| Future Proof Your Ecommerce Strategy: AI, Personalization, and the Power of Innovation | Sachin Bhargava – Senior Director, Digital Product & Ecommerce, John Hardy |
| Driving Growth through AI & Automation with Meta | Ashton Moura – Product Marketing Manager Meta Diana Niehaus – Industry Manager – Automotive Meta |
| From Discovery to Delight: Crafting Seamless Customer Journeys | Kristina Villarini – Vice President, Marketing Strategy Lead, J.P. Morgan Payments |
| The Future of Marketing: From Generative AI to Integrative AI | Miguel Machado – CEO & Co-Founder Keenfolks |
| Crafting Seamless Customer Experiences: Optimizing the Omnichannel Journey for Maximum Impact | Cecilia Dones – Founder and Principal 3 Standard Deviations Steve King – CEO, Dragonfly AI |
| Achieving AI Success: A Roadmap from Strategy Design to Leadership Buy-In | Alicja Spaulding – Chief Marketing Officer Status Alpha & Rastelli Food Group |
| Fireside Chat – Navigating Multigenerational Advertising Campaigns | Courtney Cesari – Moderator, Global Brand Strategist & Consultant Cyndi Pierre – Executive Director, Consumer Engagement Estée Lauder & AERIN Beauty North America |
| The New Era of Ads: Automation & AI in Action | Kyle Madden – Principal Presales Engineer Celtra David Ricculli – Digital Transformation Lead Celtra |
| How to Dominate Organic Traffic with Micro Keywords | Miikka Arala – Partner | Head of Global Sales WP SEO AI |
Speakers (Track 2)
| Topic | Speaker |
| Crackle Plus Presentation | Michele Fino – Head of Branded Entertainment CRACKLE PLUS |
| Narrative Intelligence for marketers: how narratives shape audience behaviour and what it means for marketing and comms | Francesco D’Orazio – Founder of Pulsar Group |
| The Creator Economy Bubble No One Is Talking About | Scott Sutton – Chief Executive Officer , Later Lyle Stevens – Co Founder and Chief Strategy Officer, Later |
| The role of new technologies like AI in reshaping content strategy | Janina Jahns – Culture, Content and Experience Manager, Scotch (LAC) Diageo |
| Co-Creationism: A New Campaign of Marketing | Tom Christmann – Found Content Evangelist Catch+Release |
| Your Brand is What Google Says it is. This is How You Can Take Back Control | Jason Barnard CEO and FounderKalicube |
| Social-First Consumer Journey: Translating Community into Conversions | Matthew Wilson – Global Head of Sales Social Native Allison Waken – Senior Manager Influencer Marketing, University of Phoenix Amy Ortega – Sr. Director Social Media University of Phoenix Julio Acosta – Director Brand Experience SC Johnson |
| Culture Current: Mapping Makeup Trends and Social Insights | Jasmin Fischer – SVP Research & Insights SAMY Alliance Dee Nuncio – Head of Strategy SAMY Alliance |
| Storytelling: Interactive content whilst pioneering a 1st class customer experience | Dalia Kamal – Associate Director, Content Creation Moroccanoil |
| Ahead of the Curve: Evolving your brand alongside consumer trends | Nandini Nandakumar – Global Marketing Director- Smirnoff Diageo |
| How to Defy the Sea of Sameness: Creating Audience-Centric, Authentic, and Creative Content | Emily Groch – Sr. Content Solutions Consultant |
| Leveraging YouTube to drive DTC ecommerce business | Lee Somerhalder – Technical Marketing Lead Yamaha Guitar Group |
| Fireside Chat: Navigating the creator economy | Dasha Shunina – Ambassador Community & Partnerships, Puzzle Shayna Macklin – Director, Social / Brand + Music Partnerships & Fractional CMO Playboy Enterprises, Inc. & Rainbow Apparel Co Patrick Janelle – Founding Member and former Board Chairman, American Influencer Council (AIC) Dennis Quinn – Creative Director for Special Projects and Influencer Marketing The Washington Post Jessica Spar – Senior Vice President, Social Media + Influencer Marketing, KWT |
| Leveraging Employee Social Media Brand Advocacy for Digital Growth | Kerry-Ann Stimpson – Group Chief Marketing Officer, JMMB Group |
| Fireside Chat: Building Communities Beyond Metrics | Jenée Naquin – Creative Director & Content Strategist, SLTC Shayna Macklin – Director, Social / Brand + Music Partnerships & Fractional CMO Playboy Enterprises, Inc. & Rainbow Apparel Co Deissy Villa – Senior Social Media Manager – TikTok Grande Cosmetics, LLC Kali Fletcher – Social Media (Community Management), Nickelodeon |
Your Brand is What Google Says It Is. This is How You Can Take Back Control
On Day 1 of DMWF North America 2024, Jason delivered an insightful presentation titled “Your Brand is What Google Says It Is. This is How You Can Take Back Control” . Speaking as part of Track Two, Jason underscored the critical importance of managing your brand’s online presence, particularly in how it is represented within Google’s AI-driven ecosystem. He highlighted the evolving role of Knowledge Panels, which have become a vital branding asset in today’s digital landscape.
His key message was simple yet powerful: “Secure your name on Google today, dominate AI tomorrow.” He highlighted how Google Knowledge Panels have now surpassed traditional websites as the most important branding asset for businesses. In a world where AI-driven search is rapidly becoming the norm, ensuring that Google understands your brand correctly is no longer optional—it’s essential.
Jason offered practical insights into how businesses can take back control of their brand narrative by ensuring their Google Knowledge Panel reflects accurate, authoritative information. He explained that businesses that manage their Knowledge Panel effectively not only build trust with their audience but also position themselves to dominate future AI-powered search results.
By focusing on the pillars of understanding,credibility, and deliverability, Jason urged marketers to seize control of their digital presence today to secure long-term success in an increasingly AI-driven world.
If you can’t control how the algorithms present you, you risk losing your position as a thought leader, missing sales opportunities, or even falling behind your competitors.
Jason Barnard, ceo of kalicube
With AI-powered search engines dictating customer journeys, understanding the significance of Google Knowledge Panels has never been more crucial.
What’s Next?
As AI continues to redefine marketing, companies are facing new challenges in managing their digital footprint. Kalicube’s approach to optimizing Brand SERP and Knowledge Panels provides the perfect solution for brands looking to not only be found but also to build trust with their audience. With the insights shared at DMWF North America 2024, Kalicube once again proves its relevance in helping businesses navigate the future of digital marketing.
So, how will your brand fare in the evolving digital landscape? If you weren’t able to catch Jason Barnard live, make sure to book a call with Kalicube to help your brand stand out on Google.
Conclusion
The DMWF North America 2024 showcased many brilliant minds, but Kalicube’s holistic approach to Brand SERP management made it clear we are leading the way in how brands should think about their online presence.
Kalicube’s involvement in DMWF North America 2024 not only enriched the event but gave marketers practical tools to implement immediately. Whether you’re a CEO, founder, or marketer, understanding and leveraging the power of Brand SERP can no longer be ignored—and Kalicube is at the forefront of that transformation.
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