What are See Results About Boxes (See Results About Carousels) in SEO?
Simple Definition of See Results About Box (See Results About Carousels)
The See Results About Boxes (See Results About Carousels) in the Google SERP (Search Engine Results Page) appear when a user searches for an entity (people, organisations, things, podcasts, music groups, movies…) that has an ambiguous name.
They appear either alone or below a Knowledge Panel. They appear alone when the user’s search query is ambiguous and Google thinks it might be an entity (see below). They appear below knowledge panels when the intent is obviously about one entity, but there are multiple entities (people, organisations, things, podcasts, music groups, movies…) with the same name (Harry Potter is a good example here – see below)
In short, if Google thinks the user is searching for an entity, but can not determine exactly which entity the user is searching for, it will return options via the See Results About Box.
At Kalicube, this Rich Element (SERP feature) is called “See Results About Box” rather than a carousel, as they can sometimes appear in both carousel and box formats.
In this article, you will learn more about See Results About Boxes (See Results About Carousels), their importance for SEO and how they contribute to Brand SERP Optimisation.
What Does See Results About Box (See Results About Carousel) Look Like?
Google displays anything from one to three suggested entities in the See Results About Box, located on the right hand side of the Google SERP on Desktop. The entities (people, organisations, things, places) displayed here are incredibly similar or identical in name to the user’s original search query (as shown in the screenshots below).
In this example, Google is puzzled by the search query “With Jason Barnard” and uses the See Results About Box to show the user two options on the right hand side: the “With Jason Barnard” (podcast entity) and Jason Barnard (person entity).
Sometimes when a user searches for an entity, there will be a clearly dominant entity. In that case, Google will show a Knowledge Panel for the dominant entity and a See Results About for any subsidiary entities with the same (or very similar) names.
In this example, Google shows the Harry Potter novel series as the dominant entity for the search result “Harry Potter.” But the term “Harry Potter” could mean many things – the book, the film series, any one of the films… or even the fictional character. When Google encounters this ambiguity and is not quite sure what the user is really looking for, it offers multiple entities in the See Results About Box (in this case, the Harry Potter film series and two Harry Potter movies).
Can I Control When My Name or Brand Name Appears in the See Results About Box (See Results About Carousel)?
It is Google’s algorithms that decide what is displayed in the See Results About Box, so you have no direct control over it. In choosing what to display in the See Results About Box, Google’s algorithms take into account many factors, such as relevance to the original search query, similarity to the entity entered in the search bar, and (increasingly) trends in popularity (also known as search volume trends ).
Having said that you have no control, it is important to make that clear. You do have influence. Both the Knowledge Panel and See Results About are fed by Google’s Knowledge Graph. Google’s Knowledge Graph is its understanding of the world. Its understanding of you (company, person, podcast, movie…) depends entirely on the information it finds about you on the World Wide Web. So the better you control the information on the Web, the more you can influence both the Knowledge Panel and the See Results About Boxes.
How Do See Results About Boxes (See Results About Carousel) Fit Into Brand SERP Optimisation?
In the context of Brand SERPs, See Results About Boxes are incredibly important for brand owners. What other entities Google displays on your Brand SERP clearly shows which entities with similar (or same) names it associates with your brand (company or person). This shows you where any name ambiguity comes into play (if at all) in Search Engine Optimisation.
Since Google follows the concept of entity dominance rather than notability, any entity that has the same or similar name as you can appear in the See Results About Box on your Brand SERP. Also, you can appear on any search query, as long as the search query has a similar name to yours.
The solution is to build Google’s confidence in its understanding, as opposed to the notability of the brand or person. Building Google’s confidence increases the likelihood that your Knowledge Panel will appear in a search for your Brand name, and increases the likelihood that you will appear in See Results About on ambiguous queries about your brand name.
Therefore, it is important that you as a brand owner or individual work to build Google’s trust in its understanding of you: who you are and what you do.
- You can learn more about Brand SERPs and how you can control yours and ensure that you keep your potential clients focused on an accurate and convincing depiction of you with The Fundamentals of Brand SERPs for Business by Jason Barnard;
- You can browse our free resources (hundreds of articles, case studies and how-to’s to help you optimise your Brand SERP and manage your Knowledge Panel;
- You can sign up for the Kalicube Academy where you can learn more about Rich Elements and how to trigger them in your Brand SERP. We also offer in-depth video-driven courses, resources and quizzes that make optimising your Brand SERP and managing your Knowledge Panel a relatively simple task;
- You can win a place right at the top of the SERP through Kalicube’s Brand SERP Optimisation Process or opt-for the done-for-you Brand SERP and Knowledge Panel solutions where we do the hard work, identify the solutions and ensure that you achieve your goals and get Google “dancing to your tune.”