What Are People Also Search For Text Boxes in SEO?
Simple Definition of the People Also Search For Text Box
The People Also Search For Text Box in Google SERP (Search Engine Results Page) appears when the user has clicked on the Bluelink and then bounced straight back to the Google SERP. The People Also Search For Text Box contains search suggestions related to the original search query (see below). This is actually just Related Searches brought up to a Bluelink in the SERP when – it is Google’s smart way of suggesting relevant search queries, terms or phrases to help users refine their search or find more in-depth information about the topic they are looking for.
What Does the People Also Search For Text Box Look Like?
Users can see multiple search terms, phrases, or keywords related to the original search query just below the blue link. That is, when a user clicks on one of the blue links (the organic search result in the SERP), and then clicks back to return to Google’s SERP, the People Also Search For Text Box appears directly below the blue link. Typically, you’ll see between two and six other topics, terms, or phrases that are closely related to the original search query.
Here is an example of the People Also Search For Text Box when you search for a person such as Jason Barnard.
Importantly, don’t confuse this Rich Element with the People Also Search For (PASF) section of the Knowledge Panel, located on the right side (the so-called “Right Rail” of a Google SERP (as shown in the image below).
The PASF in the Right Rail (Google My Business or Knowledge Panel) is triggered by Google algorithms exclusively for the Knowledge Panel and not for the organic results (the blue links) in the SERP.
Can I Control When My Brand’s Name Appears in the People Also Search For Text Box?
You have no direct influence on it, because Google’s algorithms automatically select the topics, terms or phrases that appear in the People Also Search For Text Box. Google selects what to show in the People Also Search For Text Box algorithmically, using a number of factors to make the selection, including the nature of the user’s search query and Google’s understanding of intent. Google only makes suggestions that it feels are highly relevant to the user’s original search query.
How Does People Also Search For Text Box Fit Into Brand SERP Optimisation?
In the case of Brand SERPs, the People Also Search For Text Box is incredibly important. When someone googles your brand name, clicks on a Bluelink, then comes straight back to the Brand SERP, Google will add this People Also Search For Text Box below that Bluelink. That is something most brand owners and people do not think about, and yet as a user, we see this all the time.
As a brand owner, this is important since it affects what your audience sees as they research you. When your prospects google your brand name, they are researching and making up their mind whether or not to do business / interact with you. In that context, their behaviour is to click on multiple results and bounce back and forth from the Brand SERP. What they see as they bounce back and forth is fundamentally important to conversions… and therefore fundamentally important to your business.
Another aspect you might not have thought about is that what google shows in People Also Search For Text Box gives you astonishing insights into what brand related topics your audience ask Google.
That is an astonishingly powerful insight – for brand owners like you, it’s vital to understand the search patterns of your prospects and clients. What appears in the People Also Search For Text Box directly tells you which topics, terms, and phrases are most important to your prospects and clients. Take 10 minutes to bounce back and forth on your Brand SERP and you’ll quickly improve your understanding of your audience and that will enable you to vastly improve your brand marketing strategy and help you focus your efforts and make your content creation more helpful and interesting to your audiences.
Learn more about Brand SERP and how you can control it to keep your potential clients focused on an accurate and convincing depiction of you with The Fundamentals of Brand SERPs for Business by Jason Barnard and know more about Rich Elements and how to trigger them in your Brand SERP with the Kalicube Academy.