Google’s Knowledge Panel Algorithm – What You Need to Know

Google Knowledge Panel Algorithm

What is Google’s Knowledge Panel Algorithm?

Google’s Knowledge Panel Algorithm determines what can be shown in the Knowledge Panel of an Entity on Google’s SERPs.

Kalicube has identified three Knowledge Algorithms of Google that are responsible for curating information for its Knowledge Graphs and Knowledge Panels.

  1. The Knowledge Extraction Algorithm
  2. The Knowledge Panel Algorithm
  3. The Knowledge Vault Algorithm

It uses a mixture of data from Google’s various Vertical Knowledge Graphs, and information extracted from Google’s Web Index to build a Knowledge Panel. The elements it includes will depend on:

  1. its understanding of the fact about the Entity,
  2. its confidence in that understanding,
  3. the helpfulness of the information to Google’s user.

The role of the Knowledge Panel in a SERP is to provide the user with a summary of factual information about an Entity without having to visit multiple webpages. As such, much of the information displayed is found in the pages behind the blue links results. 

Read more about the Three Knowledge Algorithms of Google here >>

What is a Google Knowledge Panel?

A Google Knowledge Panel is a search results feature that provides a concise summary of information about an Entity such as a company, person, or brand collected by Google from a variety of credible sources. It is Google’s understanding of the facts about your Entity.

Company Knowledge Panel
Example of a company Knowledge Panel

At Kalicube, we call the Knowledge Panel “Google’s stamp of approval”. Having a Knowledge Panel signifies that Google has determined that your Entity is notable and has enough information available online to create a comprehensive summary about it. This can help build credibility and trust with potential customers or audiences who are researching your Entity.

What are the three Knowledge Algorithms of Google?

The three Knowledge Algorithms of Google are the Knowledge Extraction Algorithm, Knowledge Panel Algorithm and Knowledge Vault Algorithm.

The Knowledge Extraction Algorithm

The Knowledge Extraction Algorithm annotates the information Googlebot inserts into the web index. It loves structured data: Schema markup, HTML tables, headings and Semantic HTML5 for example. When structure isn’t in place, it attempts to create structured data from (mostly) unstructured online content.

The Knowledge Panel Algorithm

The Knowledge Panel Algorithm builds Knowledge Panels on Google SERPs. The Knowledge Panel Algorithm determines what information it can show that is a factual summary of the Entity. Its ultimate aim is to provide Google’s user with a simple, factual summary about the entity that saves the user the time of clicking on multiple links to research.

The Knowledge Vault Algorithm

The Knowledge Vault Algorithm adds information (hopefully facts) to the Main Knowledge Graph (aka the Knowledge Vault). The ultimate aim for Google is to “understand the world” by filling this  Knowledge Vault with all the facts about everything. Our job is to feed this algorithm with corroborated facts about entities.

In the Knowledge Panel Course in the Kalicube Academy, we cover how this Knowledge Panel Algorithm functions and strategies you can use to feed it with factual information about an Entity.

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