Can You Create Your Own Knowledge Panel?

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A Knowledge Panel is a valuable asset for your digital presence, providing a quick snapshot of accurate and credible information about your brand or yourself when people search for you online. Understanding how to create and manage a Knowledge Panel is crucial for enhancing your online visibility and credibility.

What is a Knowledge Panel?

Knowledge Panels are information boxes that appear on the right-hand side of Google’s search results page, displaying key facts about entities (people, places, organizations, or things). They typically include images, descriptions, and other relevant details. A well-optimized Knowledge Panel can significantly boost your brand’s reputation and trustworthiness.

Why is a Knowledge Panel Important?

A Knowledge Panel can significantly enhance your online visibility and credibility. It provides users with quick access to authoritative information about you or your business, which helps build trust and drive more traffic to your website. 

In many ways, a Knowledge Panel is even more powerful than a website because it appears directly on Google’s search results page, which is often the first place people go to learn about your brand. It pushes the competition down the results page.

Can You Create Your Own Knowledge Panel?

Yes, you can create your own Knowledge Panel, and at Kalicube, we offer multiple approaches to suit your needs and preferences.

DIY Option

For those who prefer a hands-on approach, we provide a free Knowledge Panel Checklist. This comprehensive guide, developed by our Knowledge Panel expert Jason Barnard, reveals the strategies we use to trigger and manage Knowledge Panels for our clients. While this DIY method requires significant effort and can take several weeks, it gives you direct control over the process and is an excellent option for those with the time and dedication to manage their online presence.

Professional Assistance/ Done-with-You

Alternatively, if you prefer professional assistance, our company, Kalicube, specializes in creating Knowledge Panels efficiently and effectively. We have developed specialized tools, gained extensive experience, and assembled valuable resources to streamline the process.

Our Done-with-You service typically creates a Knowledge Panel in just a few months. This service is ideal for those who want expert guidance while still being involved in the process. Our team takes the weight off your shoulders, ensuring that strategies are data-driven, implemented faster, and more effective compared to a purely DIY approach.

Note: This Guide is the Do-It-Yourself Version of the Kalicube Process. The DIY method is effective, although time-consuming and prone to human bias and errors. It is a great starting point, but it doesn’t have the 3 billion data points in Kalicube Pro or the expertise of the Kalicube Pro team. To get started yourself, follow the steps in this guide. For deeper instruction, buy Jason’s Brand SERP Book.

The Done With You Kalicube Process leverages over 3 billion data points collected from Google since 2015. Our proprietary software, Kalicube Pro, collects data from Google daily and allows Kalicube to harness and analyze industry and niche-specific information to determine the fastest, most effective, and most efficient digital marketing strategy to reach your audience and grow your business. You get standard operating procedures tailored to your business for every strategy. There is no guesswork, no wasting time and money, and you get support from our team of experts. When the team at Kalicube Pro implements The Kalicube Process, you can rest assured your digital strategy is agile and state of the art, and you can adjust to changes in your industry and search landscape at the drop of a hat. 

The Kalicube Process 

Phase One: Building Understanding

The first phase of the Kalicube Process focuses on building a solid foundation of understanding for your brand or personal identity typically takes about three months. 

Here’s how The Kalicube Process solves Understandability.

  1. Audit Your Digital Presence: We conduct a thorough review of all digital assets to identify inconsistencies or inaccuracies in your brand messaging.
  2. Optimize Content for Clarity: We refine the language on key pages such as your personal brand’s About page (entity home), social media profiles, and articles to ensure they clearly communicate what you stand for. Use a semantic triple in your brand description and use it everywhere you appear online. For example, Jason Barnard is a digital marketer. Jason Barnard (subject) is (predicate/verb) a digital marketer (object). Algorithms understand this sentence structure.
  3. Position Your Brand Strategically: We create a marketing plan to place your brand content where search engines and potential customers will find it.
  4. Educate AI Algorithms:  We put structured data on your entity home so the search engines understand the information on the page in their native language. 

The goal of this phase is to obtain a KGMID (Knowledge Graph Machine ID), which represents your brand in Google’s Knowledge Graph  or brain. Google represents its understanding of your brand in a Knowledge Panel. Getting a Knowledge Panel and building its features is the foundation of every investment in your digital marketing strategy.

Kalicube’s Three-Step Knowledge Panel Process

3 steps to get a Knowledge Panel

Within Phase One, we implement a simple 3 step process to get and manage a Knowledge Panel in Google. 

  1. Entity Home: We identify or create a webpage that serves as the primary online representation of your brand.
  2. Corroboration: We ensure that authoritative third-party sources confirm the information provided on your Entity Home.
  3. Signposting: We create an infinite self-confirming loop by linking your Entity Home to corroborative sources and vice versa.

These three simple steps feed Google with information and reassure it about the data’s trustworthiness. The steps specifically aim to improve Google’s understanding of your personal brand (the visible representation of this understanding is your Knowledge Panel). 

The outcome of this process is twofold:

  • For humans: When potential clients search for solutions you offer, they find a coherent narrative that resonates with their needs—positioning you as their go-to choice.
  • For machines: Search engines have an unambiguous understanding of who you are, what services or products you provide, and who benefits from them—awarding you with a listing in their brain. This means a unique identifier called a KGMID, which is represented visually in the search results as a knowledge panel, and confidence to recommend you for queries from the right audience.

Pro Tip: The team at Kalicube does 50% of the work for our Done With You Clients in Phase One. In 90 days, you’ll present a clear and consistent personal brand message and stand where your audience and the algorithms expect you to be. You’ve laid the foundations for a Knowledge Panel and a future-proof online brand. There will be no wasted time and no guesswork. 

Take the first step towards a stronger online presence and a powerful Knowledge Panel. Book a call with Jason Barnard today.

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