How to Establish Credibility as a New Entrepreneur

Building credibility as a new entrepreneur is one of the most crucial steps toward long-term success. Establishing trust and authority with your audience, peers, and even search engines like Google can accelerate how quickly your business gains traction.

In this article, we explore insights from Jason Barnard, entrepreneur and CEO of Kalicube, who shares his strategies for building credibility that resonates with both your audience and Google.

This knowledge is drawn from Barnard’s conversation with Vince Warnock on the Chasing the Insights podcast.

What Are the Key Steps to Establish Credibility as a New Entrepreneur?

Establishing credibility as a new entrepreneur is crucial but challenging. The first step is to leverage any relevant qualifications or experiences you have.

If you have qualifications that are relevant to your new venture, highlight them. For instance, Jason Barnard mentions his degree in Economics and Statistical Analysis, which he leverages to build credibility in his field.

On the other hand, if you have qualifications that are not directly related to your new business, it’s best to focus on other aspects that align with your audience’s interests.

“So it’s a question of focus. Find the things to focus on and you will immediately see if I start focusing on it naturally for my audience because I know it will resonate with my audience.”
JASON BARNARD, CEO AND FOUNDER OF KALICUBE

Here are the other key steps you can do to firmly establish your credibility.

Understand Your Audience

Understanding your audience is key to establishing credibility. By focusing on what resonates with them, you can create content and messages that appeal to their needs and interests.

This approach not only helps you connect with your audience but also ensures that your content is more likely to be recognized and valued by Google.

Clear and Effective Copywriting

Great copywriting is essential for conveying your message clearly and effectively. Ensure that your content is easy to understand and free of jargon that might confuse your audience. Clear copywriting helps Google understand your content better, which in turn improves your search engine rankings.

Disseminate Information on Multiple Platforms

To build credibility, it’s important to disseminate your information across various platforms. This includes first-party websites (those you control), second-party websites (those you semi-control), and third-party websites (those you don’t control). By spreading your content across multiple sources, you increase your visibility and reach a wider audience.

How Can You Ensure Google Understands Your Content?

To ensure Google understands your content, focus on clear and compelling copywriting. Your content should be well-organized, free of jargon, and directly address the topics that matter most to your audience.

Educating Google about your content is crucial for improving your search engine rankings and establishing credibility. Jason shares several strategies to achieve this.

Use Structured Data

Structured data helps Google understand the context of your content. By using schema markup, you can provide additional information about your content, such as the type of content, the author, and the publication date. This helps Google index your content more accurately and improves your chances of appearing in relevant search results.

Optimize for Keywords

Keyword research is essential for optimizing your content for search engines. Identify the keywords that are relevant to your industry and incorporate them naturally into your content. This helps Google understand the topics you cover and improves your chances of ranking for those keywords.

Spread Your Message Across Multiple Platforms

Spreading your message across multiple platforms such as your own website, semi-controlled platforms like LinkedIn, and independent industry publications—further solidifies your credibility. This technique, known as multi-channel dissemination, is key to educating Google about your expertise.

Create Comprehensive and Valuable Content

Google values content that is comprehensive, informative, and valuable to users. Focus on creating in-depth articles, guides, and resources that address the needs and interests of your audience. By providing valuable content, you increase the likelihood of being recognized as an authority in your field.

How Can You Gain Acceptance and Credibility Among Your Peers?

To gain acceptance and credibility among peers, you must first identify who the key influencers and thought leaders are within your industry. After identifying who these influencers are, build relationships with them. Engage with their content, attend industry events, and participate in relevant discussions.

“… where are the places that I need to be accepted and appreciated? Who are my peers in my new space who need to appreciate me for me to be understood, to be accepted and credible and then you cozy up to them.”
JASON BARNARD, CEO AND FOUNDER OF KALICUBE

Another crucial aspect is to contribute valuable content to industry-specific publications.

For example, writing articles for renowned platforms like Forbes or Entrepreneur can significantly boost your credibility. By showcasing your expertise through these channels, you not only gain recognition from your peers but also from your target audience.

Jason Barnard’s approach involves writing for reputable sources within his niche, such as Search Engine Journal and Search Engine Land, while also targeting broader publications like Forbes. This dual strategy helps him establish himself as a credible expert in both SEO and personal branding.

What Strategies Can You Use to Write for Industry-Specific Publications?

Writing for industry-specific publications involves several key strategies:

Understand Your Audience: Tailor your content to meet the needs and interests of the publication’s audience. This means conducting thorough research and understanding what topics are currently trending within your industry.
Offer Unique Insights: Provide valuable and unique insights that differentiate your content from others. Share case studies, success stories, or innovative strategies that showcase your expertise.
Build Relationships with Editors: Establish connections with editors and contributors of industry publications. Networking and building relationships can increase your chances of being featured.
Follow Submission Guidelines: Adhere to the publication’s submission guidelines to ensure that your content is considered for publication.
Maintain Consistency: Regularly contribute to industry publications to build a strong presence and reinforce your credibility.

By following these strategies, you can effectively position yourself as a thought leader and gain valuable exposure within your industry.

For more insights, check out the full episode of Chasing the Insights with Jason Barnard.

Listen to the full podcast here.

What is Credibility in the Context of Digital Marketing and Brand Presence?

Credibility In the context of digital marketing and brand presence refers to how trustworthy, reliable, and authoritative a brand or entity is perceived by humans, search engines and off search AI assistive engines. Building credibility with the Kalicube Process ensures that credibility signals are discoverable, digestible and understandable for the audience and BigTech algorithms.

Your Options for Implementing the Kalicube Process

If you want to build your credibility and ensure that your brand is recognized as a leader in your industry, The Kalicube Process is the solution you need.

1. Do it yourself. Access the Do It Yourself Kalicube Process Guide for Corporations or read Jason’s “The Fundamentals of Brand SERPs for Business” book for everything you need to optimize your brand for your audience and search engines.

2. Book a Done With You Service. The team at Kalicube works with you to implement the Kalicube Process for your business – working within your existing resources and priorities and saving you valuable time. We can start building and implementing your digital marketing strategy year-round. Book a call with Jason today.