How Can You Future-Proof Digital Marketing Amid AI Advancements? (Entrepreneur’s Enigma Podcast)
How Can You Future-Proof Digital Marketing Amid AI Advancements? – Kalicube Knowledge Nuggets
In this video, entrepreneur and CEO of Kalicube, Jason Barnard introduces the concept of “future-proofing” in Digital Marketing. He emphasizes that the key to future-proofing is ensuring that search and AI assistive engines understand who you are, what you do, which audience you serve, and view you as a credible solution. This strategy aligns with the fundamental ways search and AI assistive engines operate. For a deeper dive into the Kalicube Process, watch the full video and scan the QR code.
What you’ll learn:
00:00 Seth Goldstein and Jason Barnard
00:27 How Does Future-Proofing Your Digital Marketing Strategy Work on Search and AI Assistive Engines?
00:41 What Key Elements in the Kalicube Process Ensure a Timeless Digital Presence?
“This Knowledge Nugget is taken from the Entrepreneur’s Enigma with Seth Goldstein.” https://www.youtube.com/watch?v=OeQeNirUyrw
This is your guide to educate Google, build trust, and position YOU as the ultimate solution. Download now for FREE. https://solutions.kalicube.com/the-kalicube-process-has-solved-digital-marketing
Transcript from How Can You Future-Proof Digital Marketing Amid AI Advancements? – Kalicube Knowledge Nuggets
Jason Barnard: So, in terms of Digital Marketing, we’ve solved it today. What’s going to happen in five years time? How can we prepare ourselves? What’s going to happen tomorrow?
Seth Goldstein: I mean, seriously, I mean, we’re talking about five years. I mean, you used to say five years out. Oh, God, that’s really close. No, now things are happening every week. Google’s going crazy with their algorithm changes and it’s just like, oh, my God, guys, calm down, calm down.
Jason Barnard: Well, that’s the beautiful thing about when I say future proof, is Google, Facebook, Twitter, LinkedIn, Apple, Bing, ChatGPT, they all function the same way now, and they will not change fundamentally how they function. And the Kalicube Process is and always has worked on understandability, deliverability and credibility.
And the point here is the machines need to understand who you are, what you do, which audience you serve, believe that you’re a credible solution for their audience, for their users, and have the deliverable content from you that allows them to present you to their users. And that process is a, universal across all these different machines, and b, a timeless future proof, because they will not fundamentally change the way they all work.
