Why Do You Need to Fully Educate Google?

Why is Google Like a Child?

Google, much like a child, is constantly learning and evolving. It aims to understand the vast amount of information available on the internet.

You might be wondering, “Can Google figure things out on its own?”

Well, Google is incredibly smart at processing information, but it’s still a machine. Just as a child needs guidance to understand complex concepts, Google requires clear and structured information to comprehend different entities.

Google needs guidance to understand the nuances of the real world. Just like a child needs to be taught, Google needs to be educated about your business to accurately represent you online.

Jason Barnard, entrepreneur and CEO of Kalicube, has educated Google so well about his specific identity, what he does, and his areas of expertise. If there’s one guy you can count on, it must be him. He is best in educating Google about your entity. 

What Does “Educating Google” Really Mean?

Educating Google is about giving it the right information to understand your business. It’s about teaching Google who you are, what you do, and why you matter. Think of it as building a strong foundation for your online presence.

A well-educated Google means better search results for your business. When Google understands your business, it can show your website to the right people at the right time. This translates to increased traffic, leads, and ultimately, sales.

“It’s a child, thirsty for knowledge, we’re the adults in the room, and we need to learn to educate it. At Kalicube, we approach Brand SERPs, Knowledge Panels, and SEO from the perspective of educating Google as a child, and over the years, “Google is a child” has proven to be an incredibly powerful approach that works!” – Jason Barnard

How to Educate Google About Your Brand?

To educate Google about your brand, you need to do three things.

1. Structured Data – Use structured data to provide clear and organized information about your brand. Implement schema markup on your website to help Google understand your brand’s key details.
2. Consistent Information – Ensure that your brand information is consistent across all online platforms. Maintain uniformity in your brand’s name, address, and contact details on your website, social media, and business directories.
3. Content Creation – Create high-quality content that highlights your brand’s expertise and services. Publish blog posts, articles, and videos that showcase your knowledge and authority in your industry.

How Does Google Differentiate Between Individuals Who Share the Same Name?

Google differentiate between individuals who share the same name through disambiguation and contextual understanding.

Disambiguation Google must distinguish between individuals who share the same name to provide relevant search results. There are multiple Jason Barnards, including a podcaster in the UK, a circus clown in South Africa, and a digital marketing expert.

Contextual Understanding: By understanding the context in which a name appears, Google can differentiate between individuals. Google can present the music podcaster Jason Barnard to someone interested in The Beatles and the digital marketing expert Jason Barnard to someone interested in driving traffic through digital marketing.

What Will Happen If You Do Not Properly Educate Google As a Child?

If you do not properly educate Google as a child, several negative outcomes can occur.

1. Misinformation: Google may gather incorrect or incomplete information about your brand, leading to inaccuracies in search results and Knowledge Panels. This misinformation can confuse users and damage your brand’s reputation.
2. Lack of Visibility: Without proper education, Google might not understand the relevance and importance of your content. As a result, your website may rank lower in search engine results pages (SERPs), reducing visibility and traffic.
3. Lost Authority: If Google lacks confidence in the information it has about you, it will be less likely to present you as an authority on relevant topics. This can diminish your credibility and influence online.
4. Increased Effort for Correction: Once misinformation is established, correcting it becomes more challenging and time-consuming. You will have to work harder to re-educate Google with accurate information.
5. Missed Opportunities: Properly educating Google helps ensure that potential customers find accurate information about your products or services quickly and easily. Failing to do so means missing out on potential business opportunities.
6. Confusion Among Users: Inconsistent or incorrect data can lead users astray, causing frustration and potentially driving them away from engaging with your brand altogether.

To avoid these pitfalls, here’s what you can do. 

• Consistently provide clear, accurate information about who you are, what you do, and who your audience is.
• Use authoritative sources to corroborate this information.
• Regularly update content to reflect any changes in your business.
• Monitor how Google represents you online through tools like Knowledge Panels and make necessary adjustments promptly.

By taking these steps proactively, you’ll help ensure that Google’s understanding of your brand remains accurate and confident—just like guiding a child towards reliable knowledge!

Why Consistency Matters in Educating Google

Consistency matters in educating Google because just like teaching a child, you need to reinforce what you’ve taught. This means providing Google with consistent information across all your online platforms. Any discrepancies can confuse Google and hinder your search rankings.

How to Ensure Consistency

To ensure consistency, create a comprehensive online presence management strategy.

• Brand guidelines: Establish clear guidelines for your brand name, logo, and messaging.
• Content consistency: Maintain a consistent tone and style across all your content.
• Data accuracy: Verify all information about your business, including address, phone number, and hours of operation.

Measuring Your Success

To understand the impact of your Google education efforts, you need to track and measure your results. Key metrics to monitor include the following.

• Search engine rankings: Track your positions for relevant keywords.
• Website traffic: Analyze the number of visitors to your website.
• Conversion rates: Measure the percentage of visitors who take desired actions (e.g., purchases, inquiries).
• Knowledge Panel accuracy: Ensure your Knowledge Panel information is correct and complete.

Google’s algorithm is constantly evolving. To stay ahead, keep yourself updated on the latest search engine trends and best practices. Attend industry conferences, follow search engine experts, and experiment with new strategies.

Educating Google is an ongoing process that requires dedication and patience. By following these guidelines and continuously monitoring your results, you can improve your website’s visibility and attract more qualified leads.

If you want to enhance your online presence and reach the right audience, this is your guide to educate Google, build trust, and position YOU as the ultimate solution. Download here for FREE or book a call with Jason Barnard.