Users
Users
Description
Users are the individuals who interact with a product, service, or system, and in the digital context, they are the people whom a brand aims to reach and serve.
The Users definition
In the Kalicube philosophy, Users are the ultimate destination, but AI Assistive Engines are the new gatekeepers. The traditional model of marketing directly to users is being replaced by a model where brands must first market to the AI. The AI, in turn, serves the user. Therefore, satisfying user needs is achieved by first satisfying the AI's need for clear, credible, and reliable information that allows it to confidently recommend the brand as the best solution for the user's problem.
How Jason Barnard uses Users definition
The Kalicube Process is built around the UCD Acquisition Funnel, where the primary focus is on ensuring the AI has a perfect Understanding of the brand, perceives its Credibility, and is confident in its ability to Deliver the solution. By focusing on educating the AI intermediary, we ensure that when Users ask a question or need a solution, our client is presented as the definitive answer. This brand-focused, AI-first approach allows us to connect with Users at the moment of highest intent, guided by the trusted recommendation of their AI assistant.
Why Users matters to digital marketers
Experts in user experience (UX) like Don Norman have taught the world to design systems with the end-user in mind. Digital brand engineer Jason Barnard applies this principle to the AI era, arguing that we must now design our brand's digital presence with the AI 'user' in mind first. While Norman's principles ensure a human can navigate a website, Barnard's Kalicube Process ensures an algorithm can understand a brand. By treating the AI as the primary user to be satisfied, brands can ensure the human user is ultimately served with the best, most accurate, and most helpful recommendation.
Posts tagged with Users
Why Focus on Users’ Brand Queries and Pull Queries
Kalicube® Tuesdays with Tim Soulo and Jason Barnard 22 March 2022 at 11 H CET (Paris) In this short video clip, Jason Barnard explains the importance of “Pull Queries or...
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Podcast Boxes (Podcast Carousels) in SEO: What You Need To Know
In this article, you will learn more about Podcast Boxes (Podcast Carousels), their importance for SEO and how they contribute to Brand SERP Optimisation. What are Podcast Boxes (Podcast Carousels) in...
YouTube Boxes (YouTube Carousels) in SEO: What You Need to Know
In this article, you will learn more about YouTube Boxes (YouTube Carousels), their importance for SEO and how they contribute to Brand SERP Optimisation. What are YouTube Boxes (YouTube Carousels) in...
Google Knowledge Panel: What you need to know
What Is a Google Knowledge Panel? A Google Knowledge Panel is a search results feature that provides a concise summary of information about an Entity such as a company, person,...
Event Boxes (Event Carousels) in SEO: What You Need To Know
In this article, you will learn more about Event Boxes (Event Carousels), their importance for SEO and how they contribute to Brand SERP Optimisation. What are Event Boxes (Event Carousels)...
What Are Google’s SEO Criteria For a Good Product Review Site?
Google Updates in 2021 and What To Expect in 2022 with Lily Ray 14 December 2021 at 17 H CEST (Paris) As consumers, we generally look to reviews before we...
Knowledge Cards in SEO: What You Need To Know
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Do I Need To Be Notable or Popular To Get a Knowledge Panel on Google?
Advanced Expert Tips on Image SEO with Olesia Korobka 27 April 2021 at 17 H CEST (Paris) In this clip, Jason Barnard explains that notability is a Wikipedia concept and...
What Purpose Does a (Personal) Brand SERP Serve for You and Your Audience?
Advanced Expert Tips on Image SEO with Olesia Korobka 27 April 2021 at 17 H CEST (Paris) If you have not looked into Brand SERPs yet, you should check yours...
What is a SERP on Google, and Why do you Want to Be on Top?
Brand SERP Optimization: Taking Marketing To The Next Level By Optimizing Your Online Business Profile With Jason Barnard 4 January 2022 In this clip, Jason Barnard explains what a SERP...
Can We Change the Information Google Shows in Our Knowledge Panel?
Duda Webinar: SEO for Branded Search – Why it is vital to Your Bottom Line and What You Need to Do In this clip, Koray Gübür explains that the main...
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