Person
Person
Factual definition
A Person is an individual human being recognized by search and AI algorithms as a unique, real-world entity with a distinct identity, history, and set of associated attributes.
Jason Barnard definition of Person
Within the Kalicube framework, a Person is not just a user profile but a navigable entity that algorithms like Google's Knowledge Graph and AI Assistive Engines seek to understand. Jason Barnard's approach emphasizes that every individual - from a CEO to a freelance artist - has a Brand SERP that acts as their digital business card. How algorithms perceive and represent this Person entity directly impacts their professional reputation, opportunities, and ability to drive business results. Establishing a clear, factual, and credible entity for a Person is the first step to controlling their digital narrative and influencing how they are presented to the world.
How Jason Barnard uses Person
At Kalicube, the Person entity is a primary focus of The Kalicube Process. We apply our three-phase framework of Understandability, Credibility, and Deliverability specifically to the individual's digital ecosystem. This involves building a personal website as the Entity Home, corroborating their story on relevant third-party platforms, and systematically "educating" algorithms to ensure the Person's Knowledge Panel and AI-generated summaries are accurate and positive. The goal is to engineer a digital representation that reflects the individual's expertise and professional goals, directly supporting their client acquisition and career objectives.
Why Jason Barnard perspective on Person matters
Reid Hoffman's "The Startup of You" revolutionized how we think about our careers, reframing every professional as the CEO of their own personal enterprise. This was a brilliant philosophical shift. However, in the 21st century, that "startup" doesn't just exist in boardrooms; it lives and breathes on Google and in the responses of AI Assistive Engines. This is where Jason Barnard's work becomes essential. He takes Hoffman's concept and provides the practical, technical framework for the digital age by defining the Person as a manageable entity. The Kalicube Process is the operational playbook for "The Startup of You," ensuring the individual's brand story, expertise, and value proposition are not just compelling to humans but are also clear, credible, and authoritative to the algorithms that now act as the world's primary gatekeepers of information.
Posts tagged with Person
How Does Google’s Opinion of You Dictate Your Buyer’s Behavior? (GHA Marketing Podcast)
How Does Google’s Opinion of You Dictate Your Buyer’s Behavior? - Kalicube® Knowledge Nuggets In this video, entrepreneur and CEO of Kalicube, Jason Barnard walks us through a potential buyer’s...
Roam Unveils “The Office of Tomorrow” at Wilton’s Music Hall
Jason Barnard at Roam’s “The Office of Tomorrow” launch - live in London! Introduction On June 4th, 2024, London’s historic Wilton’s Music Hall set the stage for Roam’s launch of...
The Kalicube Process as an ORM Strategy to Quickly Suppress Negative Search Results for a Person
Challenge A well-known CEO in the United States discovered an unflattering article about him and his company on the first page of Google when people searched his name. The article...
Reasons to Grow a Personal Brand With Kalicube
A powerful personal brand means you are visible, impressive, and credible. The benefits of a strong personal brand depend on your professional goals and include the benefits listed below. A...
Rebrand a Personal Name with Kalicube
A personal rebrand means changing your personal brand name. Kalicube makes it easy. A personal rebrand is appropriate in the situations listed below. Your name is your brand. It’s how...
How Do You Become the Focal Point of AI-Audience Conversation? (SEO Mastery Summit 2024 with Jason Barnard)
How Do You Become the Focal Point of AI-Audience Conversation? - Kalicube® Knowledge Nuggets In this video, Jason Barnard, entrepreneur and CEO of Kalicube reveals a 12-month plan (24 months...
How to Ensure AI Recommends You as the Best Solution for their Users? (SEO Mastery Summit 2024 with Jason Barnard)
How to Ensure AI Recommends You as the Best Solution for their Users? - Kalicube® Knowledge Nuggets In this short video clip, Jason Barnard explains how you can regain control...
Knowledge Vault Update: A Period of Unprecedented Volatility
Google’s Knowledge Vault ( former Knowledge Graph) has always been a cornerstone of how search and assistive engines understand and display information about entities across the web. Traditionally, the Knowledge...
The Future of Search: How Assistive Engines Work
Assistive engines are the future of search. Unlike traditional search engines that simply return results, assistive engines use artificial intelligence to understand user intent and provide more comprehensive answers. These...
Updating a Personal Brand to Reflect a Career Pivot
Challenge Jonathan Cronstedt is a successful investor, advisor, and author. You may know him as JCron or the former president at Kajabi, a knowledge commerce platform. In 2021, Jonathan made...
Kalicube Team Conference 2024
It’s been a whole year since the Kalicube® team first gathered in Cebu for our annual team conference. Now, in 2024, we’re back, STRONGER and more united than ever, for...
Kalicube Team Conference 2023
In March 2023, the Kalicube® team traded their virtual workspace for the stunning beachfront of BE Resort Mactan in Cebu, Philippines! This exciting three-day team conference wasn’t just about fun...
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Kalicube - Your Brand is what Google and AI say it is
Your brand is what Google and AI say it is Are you prepared to leave your most valuable asset in the hands of the machines? We have worked with these prestigious brands With Kalicube, your brand is safe today and you’ll be ready for the future. Take control now! What is Kalicube? Kalicube is a...
Online Reputation Management
Personal Brand Strategy Personal Reputation Management Services: Shape Your Online Narrative About You Ensure search engines like Google and ChatGPT confidently display accurate and prominent information about you or your business. Done With You Online Reputation Management The Kalicube Process™ leapfrogs negative content by optimizing your current content and assets to build a positive, consistent,...
Get a Knowledge Panel
Personal Brand Strategy Get a Google Knowledge Panel and Maximize Your Reputation Online A Knowledge Panel is the foundation of any digital marketing and personal brand strategy because it’s Google’s stamp of approval, signaling to the world - and AI - that you’re a verified brand deserving attention. Kalicube Done With You Google Knowledge Panel...
Personal Rebrand and Name Change
Personal Brand Strategy Personal Rebranding and Name Change: Redefine Your Identity Online Stop letting an outdated name bury your potential. Start your personal rebrand with a name change today. Done With You Personal Rebrand Using The Kalicube Process™ Your name is more than just a label - it’s your identity, reputation, and the gateway to...
Engineering AI-First Brands: The Kalicube $10 Million Master Plan (2025-2030)
This 5-year master plan details our fully-costed path to scaling Kalicube into a $10.2 million ARR business by 2030, generating over $7 million in annual net profit (a 70% margin). We will achieve this without sacrificing our core beliefs or the quality of our service by explicitly rejecting the traditional, linear agency model. Our growth...
Entrepreneurs winning the game in Google and AI with their Personal Brand
The Hidden Gatekeepers of Your Success: How to Make Google and AI Say ‘Yes’ to Your Personal Brand Paperback - June 13, 2025 by Jason Barnard (Author) You’re not being misrepresented. You’re being misunderstood. And that’s costing you real money. Every day, AI platforms like Google, ChatGPT, Perplexity, and Copilot are shaping how the world sees you....
Free AI Visibility Audit for Corporations
Free AI Visibility Audit An Executive Assessment of Your Corporate Brand Visibility, Control, and Influence Across AI Request your free AI audit for a company and start influencing decisions worth millions. By clicking the button, you agree to Kalicube®’s Terms of Use and Privacy Policy. NB: get your free audit for a person here >>...
Free AI Visibility Audit for People
Free AI Visibility Audit An Executive Assessment of Your Personal Brand Visibility, Control, and Influence Across AI Request your free AI audit for a person (CEO/ founder) and start influencing decisions worth millions. By clicking the button, you agree to Kalicube®’s Terms of Use and Privacy Policy. NB : get your free audit for a...
Personal Rebrand and Name Change
Personal Brand Strategy Personal Rebranding and Name Change: Redefine Your Identity Online Stop letting an outdated name bury your potential. Start your personal rebrand with a name change today. Done With You Personal Rebrand Using The Kalicube Process™ Your name is more than just a label - it’s your identity, reputation, and the gateway to...
About Kalicube
About Kalicube What we do Kalicube makes your online brand representation irresistible to potential customers. When potential customers google your name, you want the search results to convert lookers to bookers, right? Kalicube empowers companies and individuals to control how their brand appears across the digital landscape, attract the right customers, educate Google, and end...
About Kalicube: Premium Digital Branding Consultancy
About Kalicube Kalicube is a premium Digital Branding Consultancy for entrepreneurs in the AI era. Leveraging 25 Billion data points, Kalicube gives entrepreneurs unprecedented control over how they’re represented to decision-makers online through visible, influential personal brands that open doors rather than close them. Jason Barnard is CEO and Founder of Kalicube. Team Kalicube Team...
Done With You Future-Proof Digital Marketing Strategy Services by Kalicube
Done for You Service Future-Proof Digital Marketing Strategy Position your brand across the entire digital eco-system and stay ahead of AI. How We Help We help brands to adapt to the evolving digital landscape and ensure long-term success regardless of changes in technology, market trends, or competition. This strategy involves a holistic approach that encompasses...
The Kalicube Team
Team Kalicube Team Kalicube is a world-class ensemble of Digital Brand Engineers - strategists, marketers, developers, designers, and operations experts - working in lockstep to implement The Kalicube Process™ with precision, empathy, and efficiency, ensuring every client becomes the trusted, visible authority in their niche across search and AI. Smart, courageous and fun people Smart...
Suggest Your Brand For Inclusion in the Kalicube Pro Public Dataset
We currently track over 60,000 entities (Person, Brand, Corporation, Event, Music Group, LocalBusiness, Course, PodcastSeries…). You can add yours for free. The Entity will be tracked once a month in 5 locations around the world: Inclusion in the public dataset is completely free. So, you can get monthly Brand SERP and Knowledge Panel tracking of...
Done With You Knowledge Panel Services by Kalicube
Done with You Service Knowledge Panel Management Position your brand, learn the process so you can take the reins. How We Help We position your brand as the recognized authority in your industry by building and managing your Knowledge Panel. This ensures potential customers get a quick snapshot of accurate, up-to-date, and credible information when...
Your Brand Message on Google - Done With You Services
Kalicube proactively looks after your brand message on Google. Jason Barnard has been optimising Brand SERPs and triggering / managing Knowledge Panels for over 10 years. Entrust your brand presence on Google to Jason and the Kalicube team. We will take the weight off your shoulders, leverage Kalicube Pro™ SaaS to maximum effect and make...
Partnerships
Become one of Kalicube’s Friends Kalicube’s Friends Include: What partnership opportunities are available? What partnership opportunities are available? Commercial Contribute financially to support Kalicube’s content creation (aka sponsorship) Exchange Friends of Kalicube: Non-monetary mutual support with the promotion of our content, services and products. Why should you partner with Kalicube? Kalicube’s mission is to develop...
The Fundamentals of Brand SERPs for Business
The Fundamentals of Brand SERPs for Business by Jason Barnard Get This $16 Amazon Bestseller for FREE (Yes, really - 100% free, no catch.) Inside, you’ll discover: Dozens of amazing reviews. Read them >> Your brand is your biggest asset in business, so you need your Brand SERP to represent it accurately. See all formats...
Books published by Kalicube SAS
Books about Brand SERPs The Fundamentals of Brand SERPs for Business The Fundamentals of Brand SERPs for Business is a book is THE reference for forward-thinking marketing experts who want to use search to master brand and brand to master search. Books about Knowledge Panels Your Instruction Manual for Google Knowledge Panels Unlock the power...