How Do You Become the Focal Point of AI-Audience Conversation? (SEO Mastery Summit 2024 with Jason Barnard)
How Do You Become the Focal Point of AI-Audience Conversation? – Kalicube Knowledge Nuggets
In this video, Jason Barnard, entrepreneur and CEO of Kalicube reveals a 12-month plan (24 months for corporations) to dominate relevant conversations between AI and your audience. It breaks down into 3 phases: Understandability, Credibility, Deliverability. Jason also emphasizes the importance of consistent information across all platforms and long-term strategy as mistakes can be hard to fix. Watch the video right to the end.
What you’ll learn:
00:00 Jason Barnard
00:07 How Long Will it Take for People to Become the Focus of AI Conversations?
00:10 What is the First Phase of the 12-Month Plan and How Long Does it Last?
00:16 What is the Purpose of the 17-Step Checklist?
00:48 What are the Three Steps in Building a Knowledge Panel?
00:56 Where Should the Entity Home be Located?
00:59 How Does Corroboration Work in the Process of Building a Knowledge Panel?
01:34 What Does it Mean to Get into the Knowledge Graph?
02:06 Why is Confidence in Your Knowledge Panel Important?
03:12 What is the Second Phase of the 12-Month Plan and How Long Does it Last?
03:15 What Does the Acronym N-E-E-A-T-T Stand For?
03:22 How Does Notability Contribute to the Success of a Knowledge Panel?
03:42 Why is Transparency Emphasized for Both Users and Machines?
04:25 How to Demonstrate N-E-E-A-T-T Credibility?
04:50 How Can PR Contribute to the Visibility and Success of a Knowledge Panel?
05:33 What is the Third Phase of the 12-Month Plan and How Long Does it Last?
05:37 How is Omnipresence Explained from the Perspective of a Business Leader, SEO and Content Creator?
06:40 Why is FAQ Significant for Improving Deliverability in SERPs?
07:12: Why is Social Media Significant for Improving Deliverability in SERPs?
07:33 Why is PR Significant for Improving Deliverability in SERPs?
08:00 What are the Three Main Parts of the SERP?
08:40 Why is it Important to Get on the Right Side of These Machines (Search Generative Experience, ChatGPT, Bing CoPilot, Perplexity)?
This Knowledge Nugget is taken from the SEO Mastery Summit 2024 presentation by Jason Barnard.
Transcript from How Do You Become the Focal Point of AI-Audience Conversation? – Kalicube Knowledge Nuggets
Jason Barnard: So the three problems that you all personally face, all your clients personally face with AI and assistive engines like Google and ChatGPT. You’ve lost control of how these AI engines present you, how they understand you, as a person. That’s a huge problem.
Self-determination. Who here doesn’t want self-determination?
You decide how these machines understand you. You decide how these machines represent you. You have the problem that AI isn’t regularly introducing you to the conversation with its users. And you have the problem that it isn’t recommending you as the best solution to its users. Good news is we’ve got the solution and I was up pretty much all night finishing these slides because the solution is really simple and I had to make this as simple as I possibly could, not because you couldn’t follow something complex, but simple solutions are universal and this solution is universal for managing the representation, understanding and profits of any entity, both with the audience and with the AI search and assistive engines.
We’ll start with the idea that you need to become the focus of the conversation between the AI and the person. You can control, hone and amplify your personal brand online and become the recognized authority.
And then AI search and assisted engines like Google and ChatGPT will introduce you into the conversation that they have with their users, and importantly, they will recommend you as the best solution to that user’s problem. When the machine is having a conversation with the user, the user’s trying to find the solution to a problem or the answer to a question.
The machine wants to get them there as effectively as possible. That means guiding the user down the funnel. And part of that funnel will be to introduce the user to people or companies who can potentially solve that problem or answer that question. You want the machine to introduce you to the conversation and then recommend your solution as the best solution right at the bottom of the funnel.
