Knowledge Panels: Can you Build Them? Or Can They Only be Claimed?
Jason Barnard: Masterclass on Google Knowledge Panels March 8, 2021 In this clip with Yaag Ganesh on The ABM Conversations, Jason explains that it is possible to create a knowledge…
Knowledge Panel Management
Knowledge Panel Management refers to the process of influencing and optimizing the contents of a Knowledge Panel that appears on the right-hand side of a desktop search results page when someone searches for your brand name. This panel is an essential tool for brand management and SEO, as it provides potential customers with a quick snapshot of accurate, up-to-date, and credible information about your brand.
Why Some Authors’ Knowledge Panels Have Mysteriously Disappeared
Jason Barnard: Masterclass on Google Knowledge Panels March 8, 2021 In this clip with Yaag Ganesh on The ABM Conversations, Jason explains why some authors recently lost their knowledge panel….
The Biggest ‘Crime’ That Most Brands Commit
Jason Barnard: Masterclass on Google Knowledge Panels March 8, 2021 In this video with Yaag Ganesh on The ABM Conversations, Jason explains how People Also Ask (PAA) is an indicator…
What is a Google Knowledge Panel and how to get one
Originally Published on SEMrush March 29, 2021 (Jason Barnard). Have you ever watched a movie and quickly searched an actor’s name for more information about them? You see on the…
How to Get Your Brand in Google’s Knowledge Graph Without a Wikipedia Page
Published on SearchEngineJournal April 1, 2020 (Jason Barnard) Learn the three steps you can take to get into the Knowledge Graph (and trigger a knowledge panel for your brand) without…
What is a Featured Snippet?
Sometimes Google provides a short, simple answer to the user’s search query right at the top of the results. These are called Featured Snippets. They are most prevalent for queries…
Google’s Knowledge Graph: trusted sources
What are Google’s trusted sources for the Knowledge Graph? Google gets its information from many sources and nobody knows exactly which ones they are. However, Jason Barnard (The Brand SERP…