Kalicube Tuesdays with Kim Krause Berg and Jason Barnard 05 April 2022 at 17 H CET (Paris)
In this short video clip, Kim Krause Berg and Jason Barnard explain the importance of considering the “services for others” that your website can provide to everyone, including people with disabilities. Even if they make up a small percentage of your audience, it’s still important to make them feel welcome. And if everyone feels welcome on your website, they are more likely to come back and recommend your website to others, expanding your target market. Watch to the end.
00:00 Everyone feels welcome in content writing and design
00:50 Consider the population with disability
02:00 Helping the disadvantage in today’s society
Transcript from: How to Make Everyone Feel Welcome on Your Website?
Kim: …they know where to go, where they feel welcome. And that is not how we approach our content writing and even design. We want in that service to others, how do you make people feel welcome all people, so that they will come back.
Jason: And as you say, all people and then the hit back to that is saying it’s only a small percentage, so I don’t need to worry about it. I’m playing the devil’s advocate rather than saying, this is what I think.
Kim: I hear it all the time. The small percentage? Do you have… Here we go, but I don’t have the numbers, but I think offhand: “about 20% of the entire global population right now” -has some disability. But we don’t see it. We don’t hear it. People don’t talk about it. They don’t share it. They’re afraid to in many cases. And there’s a lot of things that get in our way, like colorblindness, think of that …
Jason: Dyslexia as well.
Kim: Dyslexia, ADD, ADHD, Autism. We always think, I’m not blind. I’m not deaf. I don’t have to worry about those people, but it encompasses so many Stress. Try doing anything when you are under stress, your brain reacts to that. And if you’re using a website or an app or something in an emergency.
Jason: This is also audio “1 billion people, 15% of the world’s population experience some form of disability. Persons with disabilities, on average, as a group are more likely to experience adverse socioeconomic outcomes than persons without disabilities.” So it’s a massive number of people with a massive disadvantage in today’s society, and we can help them. But also you’re saying here helping them will also help us. They feel welcome on our websites and that’s going to expand our audience.
Kim: and they know who to refer.
Jason: Brilliant. Sorry. The list of…